The millions of tons of plastic waste polluting our ocean is a massive problem. One startup, Sway, believes it has a surprising solution: Seaweed. “I became totally infatuated with seaweed’s potential to replace plastic,” says Julia Marsh, who co-founded the company with partner Matt Mayes. “I thought, this is so abundant. It’s so inherently plastic-like. And there’s probably a way to engineer it to fit into traditional plastic manufacturing.” In California, Sway has developed packaging products made with seaweed for use in fashion, home goods, cosmetics and more. “Plastic is both an issue through the lens of pollution and contamination for nature and our bodies,” Marsh says. “This is something that affects everyone, and solving the plastic problem is a gift to future generations.” Watch our inspiring video to learn the innovative way that Sway is turning seaweed from the ocean into a sustainable alternative to single-use plastic.
The Surprising Way Seaweed Could Replace Plastic
Sway, a California-based startup, has turned to the kelp forest to find a sustainable alternative to single-use plastic.
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Sue Williams
