{"id":81723,"date":"2026-01-09T06:18:36","date_gmt":"2026-01-09T11:18:36","guid":{"rendered":"https:\/\/thestoryexchange.org\/?p=81723"},"modified":"2026-01-09T06:18:38","modified_gmt":"2026-01-09T11:18:38","slug":"shan-berries-shades-by-shan","status":"publish","type":"post","link":"https:\/\/thestoryexchange.org\/shan-berries-shades-by-shan\/","title":{"rendered":"\u00a0A Beauty Brand Giving Back to Single Working Moms"},"content":{"rendered":"<div class='storyblock storyblock-wider'>\r\n<div id=\"block_9a78b84b3469df2874772ccedeb8c0d2\"\r\n    class=\"block-standout-header text-image aspect-1-1 \">\r\n\r\n    <div class=\"standout-header-inner none\">\r\n        <div class=\"standout-header-image\">\r\n                            <img decoding=\"async\" style=\"object-position: 51.317213690915% 23.833968905837%;\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2026\/01\/Shan-Sep-Headshot-3.jpg\" alt=\"Shan Berries Shades by Shan\"\r\n                    class=\"img-fluid\" \/>\r\n                                    <p class=\"caption\">Shan Berries, founder of Shades by Shan. (Credit: Courtesy of Shades by Shan)<\/p>\r\n                                    <\/div>\r\n\r\n        <div class=\"standout-header-text\">\r\n                            <div class='logo'>\r\n                                            <a class=\"thousandStoriesLogo\" href=\"\/stories\/\">\r\n                            1,000 Stories\r\n                        <\/a>\r\n                                    <\/div>\r\n            \r\n                            <h1 class=\"entry-title\">\u00a0A Beauty Brand Giving Back to Single Working Moms<\/h1>\r\n            \r\n            <p><span style=\"font-weight: 400;\">Shan Berries launched Shades by Shan to bring affordable high-performance cosmetics to the market \u2013 and to help single parents through her nonprofit. <\/span><\/p>\n\r\n\r\n            <div class=\"entry-meta\">\r\n                <time class=\"updated\" datetime=\"2026-01-09T11:18:36+00:00\">January 9, 2026<\/time>\r\n\r\n                                                  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}\r\n    }\r\n<\/style><\/div>\n\n\n<p><strong>Shan Berries was raised by a hard-working single mom, who she says \u201csacrificed everything to give us a better life.\u201d It was those values that ended up becoming the fuel and heart of her beauty brand, <\/strong><a href=\"https:\/\/sbscosmetics.com\/?srsltid=AfmBOorAO01nRWZC6Jmkek384sQfxoxqZSnKpLhgJZyKUrea6xWUsaS5\"><strong>Shades by Shan<\/strong><\/a><strong>, which she launched with her sister Erika in 2018. Today, the San Francisco-based entrepreneur is bringing affordable products that rival prestige brands to the <\/strong><a href=\"https:\/\/thestoryexchange.org\/tag\/consumer-products\/\"><strong>cosmetic market<\/strong><\/a><strong>, while also giving back to other single parents through her 501c3 nonprofit, <\/strong><a href=\"https:\/\/www.mamaberriesfoundation.org\/\"><strong>The MamaBerries Foundation<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p><em>Here&#8217;s our lightly edited Q&amp;A, from<\/em><a href=\"https:\/\/thestoryexchange.org\/stories\/\"><em> <\/em><em>The Story Exchange 1,000+ Stories Project<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-is-your-business-different-from-others-in-your-industry\"><strong>How is your business different from others in your industry?<\/strong><\/h3>\n\n\n\n<p>A portion of every sale goes directly to our 501c3 nonprofit. I know firsthand the challenges that single-parents households face, and I wanted to create a brand that not only makes people feel good but also gives back to families like mine. That social mission is at the heart of everything we do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tell-us-about-your-biggest-success-so-far-nbsp\"><strong>Tell us about your biggest success so far.&nbsp;<\/strong><\/h3>\n\n\n\n<p>Seeing our products on shelves at JCPenney was a huge milestone. We went from selling products from my mom\u2019s basement to being sold by a major retailer, in stores where our brand is featured alongside industry giants.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-top-challenge-and-how-have-you-addressed-it\"><strong>What is your top challenge and how have you addressed it?<\/strong><\/h3>\n\n\n\n<p>Starting from scratch. I didn\u2019t come from the beauty world, so I had to teach myself everything. From understanding the industry\u2019s ins and outs, to figuring out how to get in the room with the right people \u2013 building those relationships, earning trust and proving that I belonged was no easy task.<\/p>\n\n\n<div id=\"block_e5766836290d90ec0daccd9bf299ad61\" class=\"wp-block related-post alignwide\">\n      <div class=\"wrap\">\n    <div class=\"section-title\">\n      <h4>Related<\/h4>\n    <\/div>\n    \n    <div class=\"post-wrap\">\n              <div class=\"thumbnail\">\n          <a href=\"https:\/\/thestoryexchange.org\/maria-ross-urghh-card-co\/\" class=\"post-image-link\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2026\/01\/Maria-Ross-e1767780543791-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Maria Ross URGH Card Co\" srcset=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2026\/01\/Maria-Ross-e1767780543791-150x150.jpeg 150w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2026\/01\/Maria-Ross-e1767780543791-45x45.jpeg 45w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\n          <\/a>\n        <\/div>\n            <div class=\"entry-text\">\n          <h3 class=\"post-title\">\n            <a href=\"https:\/\/thestoryexchange.org\/maria-ross-urghh-card-co\/\">\n              She Started Up in Pursuit of Creative Freedom\n            <\/a>\n          <\/h3>\n      <\/div>\n    <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-have-you-experienced-any-significant-personal-situations-that-have-affected-your-business-decisions\"><strong>Have you experienced any significant personal situations that have affected your business decisions?<\/strong><\/h3>\n\n\n\n<p>Growing up, I watched my mom work multiple jobs to take care of us \u2013 which shaped not just my work ethic but my entire \u201cwhy.\u201d I always knew that if I ever started something of my own, I wanted it to mean more than just selling a product. That\u2019s why we launched our foundation \u2014 so that every purchase gives back to single-parent families who need that extra support, just like we once did.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-biggest-tip-for-other-startup-entrepreneurs-nbsp\"><strong>What is your biggest tip for other startup entrepreneurs?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Don\u2019t wait until everything is \u201cperfect\u201d to start \u2013 otherwise you\u2019ll never launch! I started my business while I was a radio host, and it went from being a side hustle to my full-time role. The most important thing is consistency, keeping the bigger picture in mind, and having fun along the way.<\/p>\n\n\n<div id=\"block_cc432496d59f1243591e4438b289ee3a\" class=\"wp-block related-post alignwide\">\n      <div class=\"wrap\">\n    <div class=\"section-title\">\n      <h4>Related<\/h4>\n    <\/div>\n    \n    <div class=\"post-wrap\">\n              <div class=\"thumbnail\">\n          <a href=\"https:\/\/thestoryexchange.org\/katie-geddes-the-dance-studio-leeds\/\" class=\"post-image-link\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/08\/Katie-Geddes-headshot-Photo-Credit-David-Lindsay-150x150.jpg?theia_smart_thumbnails_file_version=2\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Katie Geddes The Dance Studio Leeds\" srcset=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/08\/Katie-Geddes-headshot-Photo-Credit-David-Lindsay-150x150.jpg?theia_smart_thumbnails_file_version=2 150w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/08\/Katie-Geddes-headshot-Photo-Credit-David-Lindsay-45x45.jpg?theia_smart_thumbnails_file_version=2 45w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\n          <\/a>\n        <\/div>\n            <div class=\"entry-text\">\n          <h3 class=\"post-title\">\n            <a href=\"https:\/\/thestoryexchange.org\/katie-geddes-the-dance-studio-leeds\/\">\n              A Dance Studio For Everybody\n            <\/a>\n          <\/h3>\n      <\/div>\n    <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-go-to-song-to-get-motivated-on-tough-days\"><strong>What is your go-to song to get motivated on tough days?<\/strong><\/h3>\n\n\n\n<p>\u201cDreams\u201d by Alex Ross, featuring Dakota &amp; T-Pain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-is-your-most-important-role-model-nbsp\"><strong>Who is your most important role model?&nbsp;<\/strong><\/h3>\n\n\n\n<p>My mom. She showed me resilience, hard work and compassion. Everything I\u2019ve built is rooted in her example, and in the sacrifices she made for me and my sister, Erika.<\/p>\n\n\n\n<p><strong>Instagram: <\/strong><a href=\"https:\/\/www.instagram.com\/shadesbyshan\/\">@ShadesbyShan<\/a><br><strong>Facebook: <\/strong><a href=\"https:\/\/www.facebook.com\/shadesbyshan\/\">@ShadesbyShan<\/a><br><strong>TikTok: <\/strong><a href=\"https:\/\/www.tiktok.com\/discover\/shades-by-shan\">@ShadesbyShan<\/a><br><strong>YouTube: <\/strong><a href=\"https:\/\/www.youtube.com\/channel\/UCXdjpdU2rmxQINjSGU1b6pQ\">@ShadesbyShan<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/1uXS8gNDitjrMam5GdbvQAiiM89B-nxdSkJ97LWrLAlY\/viewform?edit_requested=true\">Share your story!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>C<strong><em>heck out our<\/em><a href=\"https:\/\/thestoryexchange.org\/advice-tips-resources-for-women-entrepreneurs\/\"><em>\u00a0Advice + Tips for<\/em><\/a>\u00a0<em>entrepreneurs starting-up<br>Watch our latest<\/em><a href=\"https:\/\/thestoryexchange.org\/category\/entrepreneur-videos\/\"><em>\u00a0videos<br><\/em><\/a><em>Subscribe to our<\/em><a href=\"https:\/\/thestoryexchange.org\/podcast\/\"><em>\u00a0podcast<\/em><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shan Berries launched Shades by Shan to bring affordable high-performance cosmetics to the market \u2013 and to help single parents through her nonprofit. <\/p>\n","protected":false},"author":96,"featured_media":81724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"autoblue_enabled":true,"autoblue_custom_message":"Shan Berries launched Shades by Shan to bring affordable high-performance cosmetics to the market \u2013 and to help single parents through her 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