{"id":80641,"date":"2025-10-29T14:02:38","date_gmt":"2025-10-29T18:02:38","guid":{"rendered":"https:\/\/thestoryexchange.org\/?p=80641"},"modified":"2025-11-05T08:32:41","modified_gmt":"2025-11-05T13:32:41","slug":"jamie-yuenger-story-keep","status":"publish","type":"post","link":"https:\/\/thestoryexchange.org\/jamie-yuenger-story-keep\/","title":{"rendered":"She Helps Families Tell \u2013 and Keep \u2013 Their Tales"},"content":{"rendered":"<div class='storyblock storyblock-wider'>\r\n<div id=\"block_958265623a97760cb632caca4d52284c\"\r\n    class=\"block-standout-header text-image aspect-4-3 \">\r\n\r\n    <div class=\"standout-header-inner none\">\r\n        <div class=\"standout-header-image\">\r\n                            <img decoding=\"async\" style=\"\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/10\/Jamie-Yuenger-headshot-2021-Reddrum-1024x810-1.jpg\" alt=\"Jamie Yunger Story Keep\"\r\n                    class=\"img-fluid\" \/>\r\n                                    <p class=\"caption\">Jamie Yuenger, founder of StoryKeep. (Credit: Courtesy of StoryKeep)<\/p>\r\n                                    <\/div>\r\n\r\n        <div class=\"standout-header-text\">\r\n                            <div class='logo'>\r\n                                            <a class=\"thousandStoriesLogo\" href=\"\/stories\/\">\r\n                            1,000 Stories\r\n                        <\/a>\r\n                                    <\/div>\r\n            \r\n                            <h1 class=\"entry-title\">She Helps Families Tell \u2013 and Keep \u2013 Their Tales<\/h1>\r\n            \r\n            <p><b>\u00a0<\/b><span style=\"font-weight: 400;\">Jamie Yuenger\u2019s media company, StoryKeep, creates documentary-style films that help families preserve their stories and histories. <\/span><\/p>\n\r\n\r\n            <div class=\"entry-meta\">\r\n                <time class=\"updated\" datetime=\"2025-10-29T18:02:38+00:00\">October 29, 2025<\/time>\r\n\r\n                                                    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     }\r\n\r\n        #block_958265623a97760cb632caca4d52284c.block-standout-header.aspect-4-3 .standout-header-image img {\r\n            aspect-ratio: 4\/3;\r\n        }\r\n\r\n        #block_958265623a97760cb632caca4d52284c.block-standout-header.aspect-16-9 .standout-header-image img {\r\n            aspect-ratio: 16\/9;\r\n        }\r\n\r\n        #block_958265623a97760cb632caca4d52284c.block-standout-header.aspect-1-1 .standout-header-image img {\r\n            aspect-ratio: 1\/1;\r\n        }\r\n\r\n        #block_958265623a97760cb632caca4d52284c.block-standout-header.aspect-9-16 .standout-header-image img {\r\n            aspect-ratio: 9\/16;\r\n        }\r\n\r\n        #block_958265623a97760cb632caca4d52284c.block-standout-header .standout-header-text {\r\n            \/*margin-top: -2.5rem;*\/\r\n            flex-grow: 5;\r\n        }\r\n\r\n        #block_958265623a97760cb632caca4d52284c.block-standout-header .standout-header-image {\r\n            flex-grow: 4;\r\n        }\r\n    }\r\n<\/style><\/div>\n\n\n<p><strong>Jamie Yuenger started her career in public media, producing stories that reached thousands. But she realized there was a world of equally powerful stories that would never make it to broadcast: The deeply personal, often untold narratives of families. Yuenger saw how these more intimate narratives, when recorded with the same care and quality as <\/strong><a href=\"https:\/\/thestoryexchange.org\/tag\/media-publishing\/\"><strong>professional media offerings<\/strong><\/a><strong>, could connect people to their past, foster a sense of belonging, and build resilience across generations. In 2010, Yuenger, who is based in the Netherlands, started <\/strong><a href=\"https:\/\/www.storykeep.com\/\"><strong>StoryKeep<\/strong><\/a><strong> to bring that level of craft and intention to preserving legacies, so that what matters most isn\u2019t lost to time.\u00a0<\/strong><\/p>\n\n\n\n<p><em>Here&#8217;s our lightly edited Q&amp;A, from<\/em><a href=\"https:\/\/thestoryexchange.org\/stories\/\"><em> <\/em><em>The Story Exchange 1,000+ Stories Project<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-is-your-business-different-from-others-in-your-industry\"><strong>How is your business different from others in your industry?<\/strong><\/h3>\n\n\n\n<p>We don\u2019t just capture family history \u2014 we create deeply personal films and podcasts that help families feel a greater sense of belonging, rootedness and direction. Our work is intimate and customized, often spanning months of collaboration with a family to preserve their values and stories for future generations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tell-us-about-your-biggest-success-so-far-nbsp\"><strong>Tell us about your biggest success so far.&nbsp;<\/strong><\/h3>\n\n\n\n<p>Completing a multi-year legacy film project for a large, multi-generational family in the U.S. with over 80 living members, and nine elders over the age of 75. They had recently sold their century-old business and acquired a central family campus. They were at a pivotal moment \u2014 wanting to honor their history, capture the voices of their elders, and create something that would unite the generations moving forward.<\/p>\n\n\n\n<p>We spent months working closely with them to film intimate interviews, gather archival materials, and weave together a narrative that reflected both their shared past and their hopes for the future. The final film was screened during a family gathering, sparking conversations across generations that might not have happened otherwise. For me, it was a powerful example of how professional storytelling can become a living bridge \u2014 connecting people not just to their history, but to one another.<\/p>\n\n\n<div id=\"block_65b0c5afe30a2d475197d7b4acc54d86\" class=\"wp-block related-post alignwide\">\n      <div class=\"wrap\">\n    <div class=\"section-title\">\n      <h4>Related<\/h4>\n    <\/div>\n    \n    <div class=\"post-wrap\">\n              <div class=\"thumbnail\">\n          <a href=\"https:\/\/thestoryexchange.org\/kirsti-samuels-ks-insight\/\" class=\"post-image-link\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/10\/Kirsti-5-e1761674046364-150x150.jpg?theia_smart_thumbnails_file_version=2\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Kristi Samuels KS Insight\" srcset=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/10\/Kirsti-5-e1761674046364-150x150.jpg?theia_smart_thumbnails_file_version=2 150w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/10\/Kirsti-5-e1761674046364-45x45.jpg?theia_smart_thumbnails_file_version=2 45w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\n          <\/a>\n        <\/div>\n            <div class=\"entry-text\">\n          <h3 class=\"post-title\">\n            <a href=\"https:\/\/thestoryexchange.org\/kirsti-samuels-ks-insight\/\">\n              She Helps Leaders Navigate the Hard Stuff\n            <\/a>\n          <\/h3>\n      <\/div>\n    <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-top-challenge-and-how-have-you-addressed-it\"><strong>What is your top challenge and how have you addressed it?<\/strong><\/h3>\n\n\n\n<p>After becoming a new mother, moving from the U.S. to the Netherlands, and watching my business falter during Covid, I hit my lowest point as an entrepreneur. I realized I couldn\u2019t keep going it alone. We reached out to the wisest people we knew \u2014 starting with a 78-year-old leader in the family enterprise consulting space \u2014 and invited them to join our first advisory board. To our surprise, every single person said yes. Three years later, that group has become the single best business decision we\u2019ve made, guiding us through pivots, connecting us to opportunities, and reminding me that asking for help can be the most strategic move of all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-have-you-experienced-any-significant-personal-situations-that-have-affected-your-business-decisions\"><strong>Have you experienced any significant personal situations that have affected your business decisions?<\/strong><\/h3>\n\n\n\n<p>Within a short span of time, I experienced several life changes that deeply affected my business decisions. My relocation, my new motherhood, the resulting work-life balance struggles \u2013 again, all during Covid. Around the same time, I lost a loved one and was facing financial strain as projects slowed. I also encountered a wave of opinions from outsiders \u2014 some well-meaning, some not \u2014 about what I \u201cshould\u201d do next. All of this forced me to pause, reassess my priorities, and make the humbling choice to ask for help. That decision led to the creation of the advisory board, which has been a cornerstone of our company\u2019s stability and growth ever since.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-biggest-tip-for-other-startup-entrepreneurs-nbsp\"><strong>What is your biggest tip for other startup entrepreneurs?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Don\u2019t wait until you feel \u201cready\u201d to ask for help. Early on, I thought I had to prove myself by figuring everything out alone \u2014 but the turning point for my business came when I invited a group of seasoned, generous people to form my advisory board. Their perspective, connections, and encouragement have shaped every major decision since. The right people will often say yes \u2014 but only if you ask.<\/p>\n\n\n<div id=\"block_aff4506f78bf268b8a0906fc2f04d8cf\" class=\"wp-block related-post alignwide\">\n      <div class=\"wrap\">\n    <div class=\"section-title\">\n      <h4>Related<\/h4>\n    <\/div>\n    \n    <div class=\"post-wrap\">\n              <div class=\"thumbnail\">\n          <a href=\"https:\/\/thestoryexchange.org\/were-falling-in-love-with-these-10-new-books\/\" class=\"post-image-link\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/Fall-Reading-List-Women-Authors-New-Releases-Books-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Fall Reading List Women Authors New Releases Books\" srcset=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/Fall-Reading-List-Women-Authors-New-Releases-Books-150x150.jpg 150w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/Fall-Reading-List-Women-Authors-New-Releases-Books-45x45.jpg 45w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\n          <\/a>\n        <\/div>\n            <div class=\"entry-text\">\n          <h3 class=\"post-title\">\n            <a href=\"https:\/\/thestoryexchange.org\/were-falling-in-love-with-these-10-new-books\/\">\n              We\u2019re FALLing in Love With These 10 New Books\n            <\/a>\n          <\/h3>\n      <\/div>\n    <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-find-inspiration-on-your-darkest-days\"><strong>How do you find inspiration on your darkest days?<\/strong><\/h3>\n\n\n\n<p>By working alongside my husband, who joined the company in 2021. He\u2019s my rock \u2014 the person who gives me perspective when I\u2019m stuck, props when I need encouragement, and the reminder that we\u2019re building something meaningful together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-go-to-song-to-get-motivated-on-tough-days\"><strong>What is your go-to song to get motivated on tough days?<\/strong><\/h3>\n\n\n\n<p>\u201cDog Days Are Over\u201d by Florence + the Machine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-is-your-most-important-role-model-nbsp\"><strong>Who is your most important role model?&nbsp;<\/strong><\/h3>\n\n\n\n<p>The 78-year-old woman who was the first to join our advisory board. She has spent decades in the family enterprise consulting world, guiding leaders through complex transitions with wisdom, integrity, and heart. Her ability to listen deeply, see the big picture, and act with clarity has shaped the way I lead my own company. Watching her model both steadiness and generosity reminds me that leadership isn\u2019t about having all the answers \u2014 it\u2019s about asking the right questions and creating space for others to shine.<\/p>\n\n\n\n<p><strong>Website: <\/strong><a href=\"https:\/\/www.storykeep.com\/\">StoryKeep.com<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/1uXS8gNDitjrMam5GdbvQAiiM89B-nxdSkJ97LWrLAlY\/viewform?edit_requested=true\">Share your story!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>C<strong><em>heck out our<\/em><a href=\"https:\/\/thestoryexchange.org\/advice-tips-resources-for-women-entrepreneurs\/\"><em>&nbsp;Advice + Tips for<\/em><\/a>&nbsp;<em>entrepreneurs starting-up<br>Watch our latest<\/em><a href=\"https:\/\/thestoryexchange.org\/category\/entrepreneur-videos\/\"><em>&nbsp;videos<br><\/em><\/a><em>Subscribe to our<\/em><a href=\"https:\/\/thestoryexchange.org\/podcast\/\"><em>&nbsp;podcast<\/em><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Jamie Yuenger\u2019s media company, StoryKeep, creates documentary-style films that help families preserve their stories and histories. <\/p>\n","protected":false},"author":96,"featured_media":80642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"autoblue_enabled":true,"autoblue_custom_message":"Jamie Yuenger\u2019s media company, StoryKeep, creates documentary-style films that help families preserve their stories and 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