{"id":80085,"date":"2025-09-24T09:30:00","date_gmt":"2025-09-24T13:30:00","guid":{"rendered":"https:\/\/thestoryexchange.org\/?p=80085"},"modified":"2025-09-23T11:46:33","modified_gmt":"2025-09-23T15:46:33","slug":"skye-ding-annova","status":"publish","type":"post","link":"https:\/\/thestoryexchange.org\/skye-ding-annova\/","title":{"rendered":"She Brings Function and Vibrance to Everyday Items"},"content":{"rendered":"<div class='storyblock storyblock-wider'>\r\n<div id=\"block_6178ae1e438571eeb39598c274885942\"\r\n    class=\"block-standout-header text-image aspect-1-1 \">\r\n\r\n    <div class=\"standout-header-inner none\">\r\n        <div class=\"standout-header-image\">\r\n                            <img decoding=\"async\" style=\"object-position: 58.061267696182% 27.47469099176%;\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/Skye-Ding.jpg\" alt=\"Skye Ding ANNOVA\"\r\n                    class=\"img-fluid\" \/>\r\n                                    <p class=\"caption\">Skye Ding, founder of ANNOVA. (Credit: Courtesy of ANNOVA)<\/p>\r\n                                    <\/div>\r\n\r\n        <div class=\"standout-header-text\">\r\n                            <div class='logo'>\r\n                                            <a class=\"thousandStoriesLogo\" href=\"\/stories\/\">\r\n                            1,000 Stories\r\n                        <\/a>\r\n                                    <\/div>\r\n            \r\n                            <h1 class=\"entry-title\">She Brings Function and Vibrance to Everyday Items<\/h1>\r\n            \r\n            <p><span style=\"font-weight: 400;\">Skye Ding launched her homegoods brand, ANNOVA, to bring modern, colorful flatware to the kitchen.<\/span><\/p>\n\r\n\r\n            <div class=\"entry-meta\">\r\n                <time class=\"updated\" datetime=\"2025-09-24T13:30:00+00:00\">September 24, 2025<\/time>\r\n\r\n                                                    <div class=\"author-meta\">\r\n                        <div class=\"author_thumbnail\">\r\n                                                                                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/userphoto\/96.jpg\" alt=\"Victoria Flexner\" width=\"150\" height=\"150\" class=\"photo\" \/>\r\n                                                    <\/div>\r\n                        <span>\r\n                            <span class='by'>By <\/span>\r\n                            <a href=\"https:\/\/thestoryexchange.org\/author\/vic\" title=\"Visit Victoria Flexner&#8217;s website\" rel=\"author external\">Victoria Flexner<\/a>\r\n                        <\/span>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n<style>\r\n    #block_6178ae1e438571eeb39598c274885942.block-standout-header {\r\n        width: 100%;\r\n    }\r\n\r\n    #block_6178ae1e438571eeb39598c274885942.block-standout-header 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}\r\n<\/style><\/div>\n\n\n<p><strong>Skye Ding says her favorite home spaces are her kitchen and office \u2013 and she wanted to bring splashes of color and <\/strong><a href=\"https:\/\/thestoryexchange.org\/tag\/consumer-products\/\"><strong>vibrant designs<\/strong><\/a><strong> into both. What started as a personal project to revamp some of her most lived-in rooms quickly became a full-time gig \u2013 and eventually her business, <\/strong><a href=\"https:\/\/www.annovame.com\/\"><strong>ANNOVA,<\/strong><\/a><strong> a home-goods brand based in Los Angeles. Ding\u2019s collection offers stylish, eye-grabbing, stainless steel utensils for both adults and kids, as well as unique desk organizers and globes. Today, Ding says she\u2019s learning the answers to entrepreneurship as she goes, and is happy to help people make their homes feel more uniquely theirs along the way.<\/strong><\/p>\n\n\n\n<p><em>Here&#8217;s our lightly edited Q&amp;A, from<\/em><a href=\"https:\/\/thestoryexchange.org\/stories\/\"><em> <\/em><em>The Story Exchange 1,000+ Stories Project<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-is-your-business-different-from-others-in-your-industry\"><strong>How is your business different from others in your industry?<\/strong><\/h3>\n\n\n\n<p>Our bold use of color, unexpected design details and commitment to making practical things feel joyful. Our flatware isn\u2019t just functional \u2013 it\u2019s also expressive. With playful, unique handle shapes and a spectrum of vibrant shades to choose from, our utensils turn even the simplest meal into a special moment. Every piece we design is meant to bring a little more variety, story, and joy into the everyday.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tell-us-about-your-biggest-success-so-far-nbsp\"><strong>Tell us about your biggest success so far.&nbsp;<\/strong><\/h3>\n\n\n\n<p>Donating over $20,000 worth of ANNOVA products to the autistic community. Specifically, to children and families who benefit from having safe, colorful, sensory-friendly tools around. It means so much to know that our products aren\u2019t just beautiful \u2013 they\u2019re also helping. This donation was a reminder of the real impact a small brand can have.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-top-challenge-and-how-have-you-addressed-it\"><strong>What is your top challenge and how have you addressed it?<\/strong><\/h3>\n\n\n\n<p>At first, it was hard for me to manage the supply chain. I tried different things to see what worked best for my customers\u2019 needs. I had to work hard to establish a good relationship with suppliers.&nbsp;<\/p>\n\n\n<div id=\"block_422f1a3a9cd3ac8996596ee43fe80c98\" class=\"wp-block related-post alignwide\">\n      <div class=\"wrap\">\n    <div class=\"section-title\">\n      <h4>Related<\/h4>\n    <\/div>\n    \n    <div class=\"post-wrap\">\n              <div class=\"thumbnail\">\n          <a href=\"https:\/\/thestoryexchange.org\/chelsie-jean-fernandez-boogs-boop\/\" class=\"post-image-link\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/boogsboop-founder-horizontal-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Chelsea Jean Fernandez Boog and Boop\" srcset=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/boogsboop-founder-horizontal-150x150.jpg 150w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/boogsboop-founder-horizontal-45x45.jpg 45w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\n          <\/a>\n        <\/div>\n            <div class=\"entry-text\">\n          <h3 class=\"post-title\">\n            <a href=\"https:\/\/thestoryexchange.org\/chelsie-jean-fernandez-boogs-boop\/\">\n              An Emotional Support Dog Inspires a Business Venture\n            <\/a>\n          <\/h3>\n      <\/div>\n    <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-biggest-tip-for-other-startup-entrepreneurs-nbsp\"><strong>What is your biggest tip for other startup entrepreneurs?&nbsp;<\/strong><\/h3>\n\n\n\n<p>When I first began, I thought I had to have all the answers. I thought I needed to have the perfect supply chain, perfect branding, and the overall best-selling product. But the truth is, you learn so much more by doing than by planning. I wish I had known earlier that progress matters more than perfection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-find-inspiration-on-your-darkest-days\"><strong>How do you find inspiration on your darkest days?<\/strong><\/h3>\n\n\n\n<p>By returning to my \u201cwhy.\u201d I think about the families who use ANNOVA products and the joy something as simple as a colorful spoon or organizer can bring. A single message from a happy customer can provide the motivation I need to keep me going.<\/p>\n\n\n<div id=\"block_7f47a69c6c062e537430752dce41f71c\" class=\"wp-block related-post alignwide\">\n      <div class=\"wrap\">\n    <div class=\"section-title\">\n      <h4>Related<\/h4>\n    <\/div>\n    \n    <div class=\"post-wrap\">\n              <div class=\"thumbnail\">\n          <a href=\"https:\/\/thestoryexchange.org\/apply-today-for-our-2025-holiday-gift-guide-ripple-effects\/\" class=\"post-image-link\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/2025-Gift-Guide-Women-Run-Nonprofits-Social-Enterprises-Purpose-Driven-Brands-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"2025 Gift Guide Application Women-Run Nonprofits Social Enterprises Purpose-Driven Brands\" srcset=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/2025-Gift-Guide-Women-Run-Nonprofits-Social-Enterprises-Purpose-Driven-Brands-150x150.jpg 150w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2025\/09\/2025-Gift-Guide-Women-Run-Nonprofits-Social-Enterprises-Purpose-Driven-Brands-45x45.jpg 45w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\n          <\/a>\n        <\/div>\n            <div class=\"entry-text\">\n          <h3 class=\"post-title\">\n            <a href=\"https:\/\/thestoryexchange.org\/apply-today-for-our-2025-holiday-gift-guide-ripple-effects\/\">\n              DEADLINE PASSED &#8211; Apply Today For Our 2025 Holiday Gift Guide: \u2018Ripple Effects\u2019\n            <\/a>\n          <\/h3>\n      <\/div>\n    <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-go-to-song-to-get-motivated-on-tough-days\"><strong>What is your go-to song to get motivated on tough days?<\/strong><\/h3>\n\n\n\n<p>&#8220;Confident&#8221; by Demi Lovato. This song reminds me of my own inner strength.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-is-your-most-important-role-model\"><strong>Who is your most important role model?<\/strong><\/h3>\n\n\n\n<p>The members of my women\u2019s entrepreneur support group. They lead with strength, and an unwavering belief in themselves and others. Without their encouragement, I may never have found the confidence to take that first step toward starting my own business. They\u2019ve been a constant source of strength, inspiration and honest feedback. It\u2019s so important to have that when you\u2019re building something from the ground up.<\/p>\n\n\n\n<p><strong>Instagram: <\/strong><a href=\"https:\/\/www.instagram.com\/annovame\/#\">@annovame<\/a><br><strong>Facebook: <\/strong><a href=\"https:\/\/www.facebook.com\/ANNOVAme\">@annova<\/a><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/1uXS8gNDitjrMam5GdbvQAiiM89B-nxdSkJ97LWrLAlY\/viewform?edit_requested=true\">Share your story!<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>C<em>heck out our<\/em><a href=\"https:\/\/thestoryexchange.org\/advice-tips-resources-for-women-entrepreneurs\/\"><em>\u00a0Advice + Tips for<\/em><\/a>\u00a0<em>entrepreneurs starting-up<br>Watch our latest<\/em><a href=\"https:\/\/thestoryexchange.org\/category\/entrepreneur-videos\/\"><em>\u00a0videos<br><\/em><\/a><em>Subscribe to our<\/em><a href=\"https:\/\/thestoryexchange.org\/podcast\/\"><em>\u00a0podcast<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skye Ding launched her homegoods brand, ANNOVA, to bring modern, colorful flatware to the kitchen.<\/p>\n","protected":false},"author":96,"featured_media":80086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"autoblue_enabled":true,"autoblue_custom_message":"Skye Ding launched her homegoods brand, ANNOVA, to bring modern, colorful flatware to the 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