{"id":63647,"date":"2023-01-26T13:56:00","date_gmt":"2023-01-26T18:56:00","guid":{"rendered":"https:\/\/thestoryexchange.org\/?p=63647"},"modified":"2023-01-26T18:18:06","modified_gmt":"2023-01-26T23:18:06","slug":"a-seaweed-farmer-talks-kelp-2023s-hottest-superfood","status":"publish","type":"post","link":"https:\/\/thestoryexchange.org\/a-seaweed-farmer-talks-kelp-2023s-hottest-superfood\/","title":{"rendered":"A Leader in Seaweed Talks Kelp, 2023&#8217;s Hottest Superfood"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"In Maine, Seaweed Farming Helps Save Jobs and the Planet | Women Entrepreneurs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fA7GNOII3v0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Watch the video: We share the story of Briana Warner, the CEO of Maine-based Atlantic Sea Farms, the first commercial seaweed farm in the U.S. (Credit: Sue Williams)<\/em><\/figcaption><\/figure>\n\n\n\n<p>If the experts are to be believed, 2023 may just be the breakthrough-year for <a href=\"https:\/\/thestoryexchange.org\/amid-food-supply-climate-change-woes-women-entrepreneurs-sell-edible-insects-kelp\/\">seaweed<\/a>.<\/p>\n\n\n\n<p>Pinterest, for one, <a href=\"https:\/\/business.pinterest.com\/en-us\/pinterest-predicts\/2023\/vitamin-seaweed\/\">predicts<\/a> that this year&#8217;s hottest superfoods will be from the sea. Long a staple of Asian cuisine, ocean-based foods such as green algae, nori and seaweed snacks are &#8220;trending up&#8221; among Millennials and Gen X. Specialty grocer Whole Foods Market, which each year publishes its own <a href=\"https:\/\/www.wholefoodsmarket.com\/trends\/top-food-trends-2023\">influential forecast<\/a> of food and beverage trends, says kelp \u2013 a brownish seaweed, often spotted on beaches \u2013 will be lighting up aisles, in everything from noodles and chips to fish-free \u201cfish\u201d sauce. Not to mention, &#8220;kelp can absorb carbon in the atmosphere, making kelp farming more important than ever in the age of <a href=\"https:\/\/thestoryexchange.org\/women-entrepreneurs-climate-change\/\">climate consciousness<\/a>,&#8221; Whole Foods adds.&nbsp;<\/p>\n\n\n<div id=\"block_63d2cbbe58070\" class=\"wp-block related-post alignwide\">\n      <div class=\"wrap\">\n    <div class=\"section-title\">\n      <h4>Related<\/h4>\n    <\/div>\n    \n    <div class=\"post-wrap\">\n              <div class=\"thumbnail\">\n          <a href=\"https:\/\/thestoryexchange.org\/claire-simons-3-cricketeers-eating-crickets-alternative-protein\/\" class=\"post-image-link\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2022\/10\/3-Cricketeers-still-1_Tacos-created-by-Claire-Simons-and-Chef-Gustavo-Romero-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Cricket flour tacos\" srcset=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2022\/10\/3-Cricketeers-still-1_Tacos-created-by-Claire-Simons-and-Chef-Gustavo-Romero-150x150.jpg 150w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2022\/10\/3-Cricketeers-still-1_Tacos-created-by-Claire-Simons-and-Chef-Gustavo-Romero-96x96.jpg 96w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2022\/10\/3-Cricketeers-still-1_Tacos-created-by-Claire-Simons-and-Chef-Gustavo-Romero-84x84.jpg 84w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2022\/10\/3-Cricketeers-still-1_Tacos-created-by-Claire-Simons-and-Chef-Gustavo-Romero-45x45.jpg 45w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\n          <\/a>\n        <\/div>\n            <div class=\"entry-text\">\n          <h3 class=\"post-title\">\n            <a href=\"https:\/\/thestoryexchange.org\/claire-simons-3-cricketeers-eating-crickets-alternative-protein\/\">\n              Willing to Eat Crickets? This Business Hopes You&#8217;ll Turn a Dare Into a Healthful Habit\ufffc\n            <\/a>\n          <\/h3>\n      <\/div>\n    <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<p>All of this is welcome news to the Maine-based <a href=\"https:\/\/atlanticseafarms.com\/\">Atlantic Sea Farms<\/a>, the first commercial seaweed farm in the U.S. that estimates it produces 80% of seaweed cultivated here. &#8220;There&#8217;s a lot of really good buzz about seaweed and kelp right now,&#8221; says Briana Warner, its CEO, who just returned from a December trip to the Faroe Islands to meet seaweed-growing colleagues there (kelp loves cold water).&nbsp; &#8220;People are becoming more and more aware of the benefits to their health and the environment, but also how good it tastes.&#8221;<\/p>\n\n\n\n<p>It&#8217;s been a long road for U.S. consumers to embrace seaweed, even though sushi lovers have been eating it since the &#8217;90s in rolls and the ubiquitous &#8220;seaweed salad&#8221; at Japanese restaurants. But right now, seaweed pulls together the health-conscious, climate-concerned and epicurean-minded in a sort of Venn diagram of current superfood trends.&nbsp;<\/p>\n\n\n\n<p>Fast-growing kelp helps clean the ocean, and compared with terrestrial plants and animal meats, is <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22054935\/\">loaded <\/a>with digestive and nutritional benefits. Yet 95% of edible seaweed is <a href=\"https:\/\/www.islandinstitute.org\/2020\/03\/03\/edible-seaweed-market-analysis\">imported<\/a> \u2013 something Atlantic Sea Farms is on a mission to change. The company makes fermented seaweed salad, along with kelp cubes (for smoothies), kimchi and kraut, and has just released sea-veggie burgers. And it sells whole-leaf kelp to chefs. When talking to restaurants, Warner says she simply focuses on taste, suggesting to wrap kelp around fish or mix into dishes. &#8220;It adds a deeper umami,&#8221; she says.<\/p>\n\n\n\n<p>An economist by training, Warner became Atlantic Sea Farms&#8217; CEO in 2018 after a stint at the Maine-based nonprofit <a href=\"https:\/\/www.islandinstitute.org\/\">Island Institute<\/a>. (The farm originally began in 2009 under the name Ocean Approved.) She has overseen an expansion, partnering with dozens of Maine lobster farmers to grow and harvest kelp in their offseason, which helps diversify their income. It&#8217;s a cooperative farming model similar to those used by Stonyfield Organic for milk and Ocean Spray for cranberries. Kelp farming &#8220;uses the exact same equipment as lobstering does,&#8221; plus lobster farmers already have a &#8220;massive skill set&#8221; on the sea, she says. (Watch the video to see how line-grown kelp is extracted from the ocean.)&nbsp;<\/p>\n\n\n<div id=\"block_63d2cc0558071\" class=\"wp-block related-post alignwide\">\n      <div class=\"wrap\">\n    <div class=\"section-title\">\n      <h4>Related<\/h4>\n    <\/div>\n    \n    <div class=\"post-wrap\">\n              <div class=\"thumbnail\">\n          <a href=\"https:\/\/thestoryexchange.org\/food-rescue-hero-prevent-food-waste\/\" class=\"post-image-link\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2023\/01\/LL710-copy-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Leah Lizarondo of Pittsburgh helped build Food Rescue Hero, a platform that mobilizes volunteers in more than 25 cities in the U.S. and Canada to prevent perfectly good food from restaurants or grocery stores from going to waste.\" srcset=\"https:\/\/thestoryexchange.org\/wp-content\/uploads\/2023\/01\/LL710-copy-1-150x150.png 150w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2023\/01\/LL710-copy-1-96x96.png 96w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2023\/01\/LL710-copy-1-84x84.png 84w, https:\/\/thestoryexchange.org\/wp-content\/uploads\/2023\/01\/LL710-copy-1-45x45.png 45w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\n          <\/a>\n        <\/div>\n            <div class=\"entry-text\">\n          <h3 class=\"post-title\">\n            <a href=\"https:\/\/thestoryexchange.org\/food-rescue-hero-prevent-food-waste\/\">\n              Preventing Good Food From Going to Waste\n            <\/a>\n          <\/h3>\n      <\/div>\n    <\/div>\n\n        <\/div>\n    <\/div>\n\n\n<p>The company&#8217;s growth \u2013 in the midst of a pandemic \u2013 has been impressive. In 2021, Atlantic Sea Farms raised $4.7 million in funding, built out a 27,000-square-foot processing facility in Biddleford, and harvested 675,000 pounds of kelp (it now expects over a million pounds a year). Its products are sold in over 2,000 locations, including grocery chains Sprouts, Wegmans and Whole Foods.<\/p>\n\n\n\n<p>Warner, who moved to the state about eight years ago after marrying her Mainer husband, Matt, is an unabashed kelp enthusiast. &#8220;It&#8217;s the best possible food that you can eat,&#8221; she says. &#8220;Kelp is loaded with calcium, magnesium and iodine.&#8221; But the impact on the ocean \u2013 a particular concern, given that the Gulf of Maine is <a href=\"https:\/\/eos.org\/features\/why-is-the-gulf-of-maine-warming-faster-than-99-of-the-ocean\">warming<\/a> each year \u2013 is a driving force. &#8220;Kelp can also help mitigate some of the effects of climate change by removing carbon and nitrogen from the water,&#8221; she says. &#8220;It&#8217;s this amazing product to grow.&#8221;<\/p>\n\n\n\n<p>The buzz, in fact, can be a bit much. The New York Times has <a href=\"https:\/\/www.nytimes.com\/2022\/06\/10\/nyregion\/sugar-kelp-farming.html\">written<\/a> about efforts to make kelp the next kale \u2013 that is, the superfood that leapt from salad-bar garnish to chef&#8217;s table darling, seemingly overnight. And some have likened kelp to the &#8220;soy of the sea&#8221; for its ability to be processed into a wide variety of food and possibly <a href=\"https:\/\/news.usc.edu\/182840\/kelp-as-biofuel-ocean-seaweed-energy-usc-scientists\/\">biofuels<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Warner isn&#8217;t fond of any of the comparisons. Both kale and soy require an enormous amount of water, arable land and pesticides. &#8220;Terrestrial farming has made farmers poor, the environment worse, and customers less happy,&#8221; she says. Kelp, on the other hand, is a regenerative crop. &#8220;I don&#8217;t want to compare it to anything out there.&#8221;&nbsp;<\/p>\n\n\n\n<p>Aquaculture in general seems to be the way of the future. In 2021, the U.N. noted that oceans cover more than 70 percent of the earth, yet contribute only 2 percent of the world\u2019s food. The organization <a href=\"https:\/\/www.fao.org\/gfcm\/news\/detail\/en\/c\/1381819\/\">called<\/a> seaweed the &#8220;greatest untapped resource on the planet.\u201d<\/p>\n\n\n\n<p>&#8220;We&#8217;re not just plugging and playing on what already existed,&#8221; Warner says. &#8220;We&#8217;re creating something entirely new. It&#8217;s a lot of work and a lot of grit.&#8221; &#x25fc;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Briana Warner of Atlantic Sea Farms says consumers are digging umami-rich, nutrient-packed kelp \u2013 and it&#8217;s good for the planet, too.<\/p>\n","protected":false},"author":51,"featured_media":63980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"autoblue_enabled":false,"autoblue_custom_message":"","autoblue_shares":[],"autoblue_post_url":"","footnotes":""},"categories":[187],"tags":[20537,20163,20404],"class_list":["post-63647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-aquaculture","tag-health-and-nutrition","tag-sustainable-agriculture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Leader in Seaweed Talks Kelp, 2023&#039;s Hottest Superfood<\/title>\n<meta name=\"description\" content=\"Learn more about seaweed farming and the superfood kelp. Briana Warner of Atlantic Sea Farms says its umami-rich and good for the planet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestoryexchange.org\/a-seaweed-farmer-talks-kelp-2023s-hottest-superfood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Leader in Seaweed Talks Kelp, 2023&#039;s Hottest Superfood\" \/>\n<meta property=\"og:description\" content=\"Briana Warner of Atlantic Sea Farms says consumers are digging umami-rich, nutrient-packed kelp \u2013 and it&#039;s good for the planet, too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestoryexchange.org\/a-seaweed-farmer-talks-kelp-2023s-hottest-superfood\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Exchange\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryExchange\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T18:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-26T23:18:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thestoryexchange.org\/app\/uploads\/2023\/01\/harvesting_the_sea__tse10-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Colleen DeBaise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheStoryXchange\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryXchange\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colleen DeBaise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Leader in Seaweed Talks Kelp, 2023's Hottest Superfood","description":"Learn more about seaweed farming and the superfood kelp. 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(Credit: Atlantic Sea Farms)"},{"@type":"BreadcrumbList","@id":"https:\/\/thestoryexchange.org\/a-seaweed-farmer-talks-kelp-2023s-hottest-superfood\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thestoryexchange.org\/"},{"@type":"ListItem","position":2,"name":"A Leader in Seaweed Talks Kelp, 2023&#8217;s Hottest Superfood"}]},{"@type":"WebSite","@id":"https:\/\/thestoryexchange.org\/#website","url":"https:\/\/thestoryexchange.org\/","name":"The Story Exchange","description":"Inspiration and information for women entrepreneurs","publisher":{"@id":"https:\/\/thestoryexchange.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thestoryexchange.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thestoryexchange.org\/#organization","name":"The Story Exchange","url":"https:\/\/thestoryexchange.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thestoryexchange.org\/#\/schema\/logo\/image\/","url":"https:\/\/cdn1.thestoryexchange.org\/wp-content\/uploads\/2016\/01\/24161459\/TSE-logo-web-e1525383604615.png","contentUrl":"https:\/\/cdn1.thestoryexchange.org\/wp-content\/uploads\/2016\/01\/24161459\/TSE-logo-web-e1525383604615.png","width":500,"height":180,"caption":"The Story Exchange"},"image":{"@id":"https:\/\/thestoryexchange.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TheStoryExchange","https:\/\/x.com\/TheStoryXchange","https:\/\/instagram.com\/thestoryexchange\/","https:\/\/www.linkedin.com\/company\/the-story-exchange","https:\/\/www.youtube.com\/user\/StoryExchange"]},{"@type":"Person","@id":"https:\/\/thestoryexchange.org\/#\/schema\/person\/37ea4af04b473a35e85983067534a6b6","name":"Colleen DeBaise","description":"Colleen DeBaise is former small business editor of the Wall Street Journal. Her most recent book is \u201cStart a Successful Business.\u201d She has also written about the rewards and challenges of entrepreneurship for Inc., Entrepreneur and BusinessWeek, among others. She has been interviewed on MSNBC, Fox, CNBC, CBS and NPR. Colleen has a master\u2019s in journalism from Northwestern University. Contact her at colleen@thestoryexchange.org.","sameAs":["https:\/\/thestoryexchange.org\/author\/colleen-debaise-at-the-story-exchange\/"],"url":"https:\/\/thestoryexchange.org\/author\/colleen-debaise-at-the-story-exchange\/"}]}},"_links":{"self":[{"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/posts\/63647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/comments?post=63647"}],"version-history":[{"count":5,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/posts\/63647\/revisions"}],"predecessor-version":[{"id":64003,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/posts\/63647\/revisions\/64003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/media\/63980"}],"wp:attachment":[{"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/media?parent=63647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/categories?post=63647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/tags?post=63647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}