{"id":58547,"date":"2022-04-06T14:58:49","date_gmt":"2022-04-06T18:58:49","guid":{"rendered":"https:\/\/thestoryexchange.org\/?p=58547"},"modified":"2022-04-06T14:58:50","modified_gmt":"2022-04-06T18:58:50","slug":"gwyneth-paltrow-cameron-diaz-and-drew-barrymore-just-invested-in-a-menopause-startup","status":"publish","type":"post","link":"https:\/\/thestoryexchange.org\/gwyneth-paltrow-cameron-diaz-and-drew-barrymore-just-invested-in-a-menopause-startup\/","title":{"rendered":"Gwyneth Paltrow, Cameron Diaz and Drew Barrymore Just Invested in a Menopause Startup"},"content":{"rendered":"\n
\"gwyneth
Gwyneth Paltrow says “the lack of attention and solid guidance” paid to menopause is shocking. (Credit: Michael Mayer via Flickr<\/a>.) <\/figcaption><\/figure>\n\n\n\n

A group of celebrity investors have invested in telehealth startup Evernow<\/a>, which focuses on relieving menopausal symptoms.<\/a><\/p>\n\n\n\n

It’s perhaps no surprise that powerful women like Gwyneth Paltrow<\/a>, Cameron Diaz and Drew Barrymore<\/a> are leading the charge, although a number of male-led VC firms \u2013 including heavyweight New Enterprise Associates \u2013 also seem to (finally) be seeing market opportunity in menopause, which half the world’s population will experience at some point.<\/p>\n\n\n\n

Evernow, which connects women to clinicians and prescription drugs, raised $28.5 million via a Series A funding round, according to Reuters<\/a>. Aside from the mega-stars, investors include retired soccer player Abby Wambach, author Glennon Doyle and SpaceX president Gwynne Shotwell, as well as VC firms 8VC, Refactor Capital and Coelius Capital.<\/p>\n\n\n

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Related<\/h4>\n <\/div>\n \n
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\n \n \"Michelle\n <\/a>\n <\/div>\n
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\n \n Why Investor-Backed Startups Are (Finally) Tackling the $600 Billion Menopause Market\n <\/a>\n <\/h3>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n\n

\u201cAs a woman who has talked openly about being in perimenopause, I\u2019ve been shocked by the lack of attention and solid guidance paid to this significant health event,\u201d Paltrow told Fortune <\/a>of her decision to invest. \u201cVisibility is key, but alongside that we need real innovation. I invested in this space to help move the needle forward for all of us at this life stage and beyond.\u201d <\/p>\n\n\n\n

The San Francisco-based Evernow joins a growing number of investor-backed startups focused on the menopause market, which is currently made up of about 50 million U.S. women and worth $600 billion<\/a>, by some industry estimates.<\/p>\n\n\n\n

Womaness, Kindra and Joylux are also focused on older women’s needs. In an interview with The Story Exchange last year, Womaness co-founder Michelle Jacobs predicted there would be more interest in menopause startups as millennial women begin to age and demand products and services. The generation born after Gen X \u201cwill be very out and vocal. They are trying to break down all these stereotypes and taboos,\u201d she said.<\/p>\n\n\n\n

Aside from startups selling products, a number of new resources are helping \u201cnormalize\u201d menopause \u2014 from the Happy Menopause<\/a> podcast with nutritional therapist Jackie Lynch, to books such as \u201cThe Menopause Manifesto<\/a>\u201d by Dr. Jen Gunter and \u201cGreat Sex Starts at 50<\/a>\u201d by sex expert Tracey Cox. And on social media, influencers like Dr. Mary Claire Haver<\/a> and Dr. Louise Newson<\/a> are providing short tips, sometimes set to catchy music<\/a>. <\/p>\n\n\n\n

Evernow, founded in 2019 by Alicia Jackson, offers access to hormone therapies such as estrogen pills and patches as well as non-hormonal options and other resources. Its most popular subscription plan is priced at $129 per month.<\/p>\n\n\n

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Related<\/h4>\n <\/div>\n \n
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\n \n Stacy London\u2019s New Look: CEO\n <\/a>\n <\/h3>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"

It’s about time. Some powerful ladies are making the marketplace care about women’s health care. <\/p>\n","protected":false},"author":51,"featured_media":58554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"autoblue_enabled":false,"autoblue_custom_message":"","autoblue_shares":[],"autoblue_post_url":"","footnotes":""},"categories":[19477,73],"tags":[19515,20516,19641],"class_list":["post-58547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity-women","category-happening-now","tag-menopause","tag-telehealth-innovation","tag-womens-health"],"acf":[],"yoast_head":"\nGwyneth Paltrow, Cameron Diaz, Drew Barrymore Invest in Evernow<\/title>\n<meta name=\"description\" content=\"Some powerful celebrities just invested in a menopause startup, making the marketplace care about women's health care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestoryexchange.org\/gwyneth-paltrow-cameron-diaz-and-drew-barrymore-just-invested-in-a-menopause-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gwyneth Paltrow, Cameron Diaz and Drew Barrymore Just Invested in a Menopause Startup\" \/>\n<meta property=\"og:description\" content=\"It's about time. Some powerful ladies are making the marketplace care about women's health care.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestoryexchange.org\/gwyneth-paltrow-cameron-diaz-and-drew-barrymore-just-invested-in-a-menopause-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Exchange\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryExchange\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T18:58:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-06T18:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thestoryexchange.org\/app\/uploads\/2022\/04\/7999565312_aef913138f_o-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Colleen DeBaise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheStoryXchange\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryXchange\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colleen DeBaise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gwyneth Paltrow, Cameron Diaz, Drew Barrymore Invest in Evernow","description":"Some powerful celebrities just invested in a menopause startup, making the marketplace care about women's health care.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestoryexchange.org\/gwyneth-paltrow-cameron-diaz-and-drew-barrymore-just-invested-in-a-menopause-startup\/","og_locale":"en_US","og_type":"article","og_title":"Gwyneth Paltrow, Cameron Diaz and Drew Barrymore Just Invested in a Menopause Startup","og_description":"It's about time. 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