{"id":30290,"date":"2017-02-28T10:28:16","date_gmt":"2017-02-28T15:28:16","guid":{"rendered":"https:\/\/thestoryexchange.org\/?p=30290"},"modified":"2021-04-23T17:06:46","modified_gmt":"2021-04-23T21:06:46","slug":"meet-jersey-mom-granting-foster-kids-wishes","status":"publish","type":"post","link":"https:\/\/thestoryexchange.org\/meet-jersey-mom-granting-foster-kids-wishes\/","title":{"rendered":"Meet the New Jersey Mom Granting Foster Kids\u2019 Wishes"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Editor\u2019s Note: This is part of our <a href=\"https:\/\/thestoryexchange.org\/good-on-the-ground\/\" target=\"_blank\" rel=\"noopener noreferrer\">Good on the Ground series<\/a>, profiling entrepreneurial women who are addressing social issues in innovative and inspiring ways.<\/span><\/i><\/p>\n<p>It\u2019s not easy building a successful nonprofit from scratch. Try running one focused on America\u2019s invisible children &#8212; kids in foster care &#8212; and you get a glimpse inside Danielle Gletow\u2019s world.<\/p>\n<p><span style=\"font-weight: 400;\">Unlike autism or childhood diseases, middle-class Americans don\u2019t typically rally around the plight of the country\u2019s 400,0000 foster kids, she says. \u201cThere\u2019s almost a sense that the kids have done something to deserve this,\u201d says Gletow, founder of <\/span><a href=\"https:\/\/www.onesimplewish.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">One Simple Wish<\/span><\/a><span style=\"font-weight: 400;\">, a Trenton, N.J., organization that grants wishes to foster children. \u201cThey didn\u2019t.\u201d<\/span><\/p>\n<div class=\"tse-player\"><div class><img decoding=\"async\" src=\"https:\/\/thestoryexchange.org\/wp-content\/plugins\/tse-shortcodes\/lib\/images\/headphones.png\"><\/div><div><h2>Making a Difference with Foster Kids<\/h2><h3>Listen to our podcast episode for more of our interview with Danielle Gletow.<\/h3><audio controls class=\"podcast-player\" preload=\"metadata\"><source src=\"https:\/\/cdn1.thestoryexchange.org\/wp-content\/uploads\/2018\/06\/22215649\/Dianna-Flett-Podcast_Final-1.mp3\" type=\"audio\/mpeg\"><\/audio><\/div><\/div>\n<p>A few years ago, Gletow says she was like most well-to-do suburban folks: She worked hard, brought home a good corporate salary, and spent disposable income on \u201cfancy\u201d stuff like Manolo Blahnik or Jimmy Choo designer heels. \u201cThat was my sign of success,\u201d she says. While she didn\u2019t have the easiest childhood due to her parents\u2019 divorce, she had no exposure to the child welfare system. Most people don\u2019t, she says.<\/p>\n<p>And then, in 2006, she became a foster parent. She and husband Joe were \u201csuper-busy\u201d at work &#8212; and for a variety of reasons, decided to foster a child with the goal of adoption rather than become pregnant. They had just completed certification when \u201cthe phone call came in,\u201d she says. An 18-month-old boy, Jose, arrived at their door, wearing a giant winter coat and a onesie. \u201cThis adorable little boy just looked so confused,\u201d she says. \u201cWithin a day we were like, \u2018We love this baby.\u2019\u201d After three months, Jose returned to his family.<\/p>\n<p>Then came Antonio. \u201cHe was two years old, and came from a very neglectful environment,\u201d she says. \u201cWe thought we were going to adopt him.\u201d That didn\u2019t happen. His biological mother completed a \u201cvery brief rehab,\u201d and regained custody, Gletow says. \u201cOne of the most devastating things I\u2019ve had to deal with in my entire life was saying goodbye to him.\u201d<\/p>\n<p>The experience shattered them both. They took a break. They decided to get pregnant the old-fashioned way, with no success. And then, one last call came in &#8212; this time, about a newborn girl. \u201cAnd it was like this crazy feeling of, \u2018Oh my God, that\u2019s my baby,\u2019\u201d Gletow says, who recalls having to persuade her husband to trust the system one more time (he relented). Two weeks after they welcomed Mia, Gletow discovered she was finally pregnant. Daughter Liliana was born the following June; the sisters are now 9 and 8. \u201cIt was awesome,\u201d she says.<\/p>\n<p><b>Closing One Door, But Opening Another<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While Gletow knew she did not want to take in any more kids, she felt she wasn\u2019t done with the foster care system. From their relatively brief exposure, she and Joe had witnessed a system full of predictable flaws, many not fixable by one individual or one organization. There were overloaded caseworkers, foster parents motivated by monthly stipends to take kids, and an archaic system filled with sometimes nonsensical rules. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gletow has a philosophy about this: \u201cWhen you see a problem, just because you can\u2019t fix it doesn\u2019t mean you can\u2019t do something about it.\u201d While on maternity leave from her high-paying marketing job, \u201cI did a lot of research on other organizations that were reaching out to foster youth, to see what the gaps were.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her conclusion: There was no national organization asking kids what they wanted, whether that was a skateboard or music lessons or a birthday party. \u201cWe knew that from our experiences,\u201d she says, a lot of foster children \u201cwere going without a lot of some of the most joyful parts of a childhood, and we wanted to give that back.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Gletows decided to invest $10,000 to build One Simple Wish in 2008. \u201cThe idea was we would have a registry of wishes, simple things that pretty much anybody could [grant], especially people in our situation in middle and upper-middle class America,\u201d she says. Still on leave, Gletow would go to Starbucks, \u201cand I\u2019d sit there with my car seat and my babies and my laptop, and I would plug away on a business plan and download every document I could think of about starting a nonprofit.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She also made the rounds, visiting foster-child agencies, some private, some governmental, to get them on board with the idea. Busy caseworkers, she knew, would be the ones relaying kids\u2019 wishes to the site. Not all were receptive. \u201cI was just one person with no non-profit experience,\u201d she says. \u201cMaybe rightfully so they were a little hesitant.\u201d Eventually, she signed up 12 New Jersey agencies as part of One Simple Wish\u2019s partner network. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, \u201cit was pretty slow-going,\u201d she says. \u201cIt was mostly friends and family that were granting wishes.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the site started to grow. Gletow found herself running home from work, kicking off her Manolo Blahniks, and doing as much as possible at night. After a year of juggling, she quit her marketing job. \u201cWe cut our household income in half,\u201d she says, and learned to live more modestly. Flats or sneakers soon became her shoes of choice. <\/span><\/p>\n<p><b>Ramping Up<\/b><\/p>\n<p>And then, four years later, a big break came. In December 2012, NBC Nightly News aired a segment on One Simple Wish. \u201cThat night that it aired I think we did, like, $40,000 or $50,000 in wishes,\u201d Gletow says. \u201cAnd then in the month that followed, $250,000-plus in wishes.\u201d It was, she says, a turning point.<\/p>\n<p>Today, Gletow has a staff of five and an annual operating budget, excluding wishes, of $375,000. When a user decides to fund a foster child\u2019s wish, a small percent (about 5 percent to 8 percent) goes to the cost of overhead. A network of 800 foster agencies in 49 states helps deliver the gift items to the children. A number of companies &#8212; Volkswagen, Disney and TJX &#8212; are corporate partners, in some cases encouraging employees to grant wishes. To date, One Simple Wish has fulfilled the wishes of some 35,000 children.<\/p>\n<p>Gletow is quick to point out that the wishes &#8212; from shoes to bikes to braces &#8212; are much more than just material goods. \u201cThe wishes represent so much more to these children,\u201d she says. \u201cThese wishes represent the idea that there is somebody out there that cares.\u201d<\/p>\n<p>She firmly believes that foster children should be everyone\u2019s responsibility, and that supporting and loving these kids would stave off problems like poverty, drug use and incarceration. \u201cI just wish that everybody who had children for a moment thought: What if your child thought no one loved them?\u201d<\/p>\n<p><span style=\"font-weight: 400;\">For 2017, Gletow is hoping to get 1,000 people to sign up for One Simple Wish\u2019s <\/span><a href=\"https:\/\/www.onesimplewish.org\/site\/become-benefactor\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">benefactor program<\/span><\/a><span style=\"font-weight: 400;\">. Similar to public radio\u2019s sustaining membership program, users pledge a certain a monthly dollar amount, starting at $15, to fund wishes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gletow hopes the organization will someday be a household name, similar to Make a Wish, which grants the wishes of terminally ill children. \u201cI want to see Super Bowl ads about One Simple Wish,\u201d she says. \u201cAnd then I want see the website run out of wishes.\u201d<\/span><\/p>\n<div class=\"transcript-box\" style=\"float:none !important;\">\r\n<div class=\"accordion-container\">\r\n\t\t<a href=\"#\" class=\"accordion-toggle\">Read Full Transcript<span class=\"toggle-icon\"><i class=\"fa fa-angle-double-down\"><\/i><\/span><\/a>\r\n\t\t<div class=\"accordion-accordion_content\">\r\n\t\t\t<p><p>Danielle Gletow \u2013 Founder \u2013 One Simple Wish \u2013 Trenton, New Jersey<\/p>\n<p>SOT: Good afternoon.<br \/>\n-Hi, how are you? Welcome to One Simple Wish. Can I get, uh, your name?<br \/>\n-My name is Robin.<br \/>\n-Hi!<br \/>\n-Thank you.<br \/>\n-Hi Robin. Hi, sweet potato!<\/p>\n<p>DANIELLE: Foster care is almost never talked about and when it is it\u2019s negative.<\/p>\n<p>SOT: Come here, sweetheart. I can take her for you. Oh no, it\u2019s okay, baby girl.<\/p>\n<p>DANIELLE: We\u2019re saying, \u201cYou know what? You\u2019re right. There\u2019s a lot that\u2019s broken. There\u2019s a lot we need to fix so join us in doing something positive and we will show you the way to do even more.\u201d<\/p>\n<p>CARD: Danielle Gletow \u2013 Founder \u2013 One Simple Wish \u2013 Trenton, N.J., USA<\/p>\n<p>SOT: This is a thank you note from Child help to our team from their team for Halloween.<\/p>\n<p>DANIELLE: One Simple Wish empowers everybody to brighten the lives of children in foster care in simple and meaningful ways.<\/p>\n<p>SOT: \u201cYou give our kids something to look forward to. Thank you.\u201d<\/p>\n<p>DANIELLE: We have a registry of wishes that these children are asking for. And it really isn\u2019t stuff. The wishes represent so much more to these children. These wishes represent the idea that there is somebody out there that cares.<\/p>\n<p>CARD: Danielle grew up in New Jersey, the middle child of three sisters.<\/p>\n<p>DANIELLE: I had a lot of issues, um, growing up myself. My parents got divorced when I was 13 years old and we actually lived with my father. I struggled a lot with depression, anxiety, was briefly hospitalized when I was in my early teens. The more I learn about the children that are going through foster care it reminds me a lot of my own childhood and it reminds me that I\u2019m actually really lucky because despite all that moving around I did know my parents loved me.<\/p>\n<p>CARD: Danielle was a gifted student, but she wasn\u2019t interested in school.<br \/>\nShe dropped out of college after the first year.<br \/>\nAround that time, she started dating Joe Gletow.<\/p>\n<p>DANIELLE: He\u2019s the most stable, grounded, content, confident. I think having Joe in my life just really helped me be a better person.<\/p>\n<p>CARD: Danielle started a career in corporate PR.<br \/>\nShe and Joe married in 2005.<\/p>\n<p>DANIELLE: Very soon after we got married we started talking about having a family. I mentioned to him, you know, pretty early on that I wanted to adopt and I didn\u2019t want to be pregnant. And so I told him, you know, \u201cWhy don\u2019t we look into becoming foster parents?\u201d with the goal of adopting.<\/p>\n<p>CARD: Danielle and Joe applied to become foster parents.<br \/>\nIn 2006, they had just completed certification when they got a call to take Jos\u00e9.<\/p>\n<p>CARD: After 3 months, Jos\u00e9 was returned to his family. Then came Antonio.<\/p>\n<p>DANIELLE: He was two years old and he came from a very neglectful environment and we thought we were gonna be able to adopt him. Um, it was actually one of the most devastating things I\u2019ve had to deal with in my entire life was saying goodbye to him.<\/p>\n<p>CARD: Danielle and Joe were crushed.<br \/>\nThey decided to have a baby themselves.<br \/>\nBut a few months later, they were asked to take Mia, a newborn who was available for adoption. The couple couldn\u2019t refuse.<br \/>\nAnd then Danielle discovered she was pregnant with Liliana.<\/p>\n<p>DANIELLE: We said, \u201cWe\u2019re gonna close our home for now. We wanna focus on raising Mia and, and raising Liliana.\u201d But I knew there were 400,000 foster children in the U.S. and this was what I was supposed to do, I was supposed to help kids in foster care.<\/p>\n<p>CARD: Danielle and Joe invested $10,000 to build a website that is the heart of One Simple Wish. The site launched in 2008. Danielle left her marketing job to work full time building the organization.<\/p>\n<p>DANIELLE: The way it works is an agency representing a child in foster care, they log into their account and they create a wish on behalf of that child. Once that comes into our system every wish is manually checked. Once it\u2019s live on the site then anybody can see it. They just simply click on a button that says, \u201cGrant this wish,\u201d they donate the amount of money towards that wish, and then our wish granters purchase that item and online and they send that item directly to the case worker to deliver to the child.<\/p>\n<p>CARD: For 4 years, One Simple Wish grew slowly.<\/p>\n<p>SOT: Now for our making a difference report. Tonight\u2019s story is about\u2026<\/p>\n<p>CARD: But in December 2012, a reporter read about the organization and profiled it on the NBC Nightly News.<\/p>\n<p>DANIELLE: That was really the turning point for us. That night that it aired I think we did like 40 or $50,000 in wishes. And then in the month that followed $250,000-plus dollars and wishes. And we were just like, \u201cOh my God. What are we gonna do?\u201d So we quickly ramped up. It was, we had a very quick trajectory.<\/p>\n<p>CARD: One Simple Wish has fulfilled more than 16,000 wishes. Children ask for everything from movie tickets to braces to skateboards.<\/p>\n<p>DANIELLE: We do wanna grow. We\u2019ve, we\u2019ve been around $1,000,000 for a couple years and we\u2019re, we\u2019re ready for the next step.<\/p>\n<p>CARD: One Simple Wish has three employees and a team of part-timers and consultants.<\/p>\n<p>SOT: Oh these are great, and long sleeves perfect.<\/p>\n<p>CARD: They work with 800 child welfare agencies in 49 states.<\/p>\n<p>DANIELLE: I want us to be a household name. I want One Simple Wish to be, you know, up there with Make-A-Wish Foundation and, I wanna see Super Bowl ads about One Simple Wish some day. And then I wanna see the website run out of wishes.<\/p>\n<\/p>\r\n\t\t<\/div>\r\n\t\t<!--\/.accordion-accordion_content-->\r\n\t<\/div>\r\n<\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Danielle Gletow created One Simple Wish to bring joy to America\u2019s invisible children.<\/p>\n","protected":false},"author":51,"featured_media":30291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"autoblue_enabled":false,"autoblue_custom_message":"","autoblue_shares":[],"autoblue_post_url":"","footnotes":""},"categories":[187,218,3],"tags":[19471,19756,20394,19761],"class_list":["post-30290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-good-on-the-ground","category-entrepreneur-videos","tag-childrens-goods-services","tag-community-support","tag-foster-care","tag-social-entrepreneurship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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Street Journal. Her most recent book is \u201cStart a Successful Business.\u201d She has also written about the rewards and challenges of entrepreneurship for Inc., Entrepreneur and BusinessWeek, among others. She has been interviewed on MSNBC, Fox, CNBC, CBS and NPR. Colleen has a master\u2019s in journalism from Northwestern University. Contact her at colleen@thestoryexchange.org.","sameAs":["https:\/\/thestoryexchange.org\/author\/colleen-debaise-at-the-story-exchange\/"],"url":"https:\/\/thestoryexchange.org\/author\/colleen-debaise-at-the-story-exchange\/"}]}},"_links":{"self":[{"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/posts\/30290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/comments?post=30290"}],"version-history":[{"count":1,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/posts\/30290\/revisions"}],"predecessor-version":[{"id":48923,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/posts\/30290\/revisions\/48923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/media\/30291"}],"wp:attachment":[{"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/media?parent=30290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/categories?post=30290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thestoryexchange.org\/wp-json\/wp\/v2\/tags?post=30290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}