{"id":29026,"date":"2016-10-19T07:00:00","date_gmt":"2016-10-19T15:42:33","guid":{"rendered":"https:\/\/thestoryexchange.org\/?p=29026"},"modified":"2019-03-05T12:22:51","modified_gmt":"2019-03-05T17:22:51","slug":"ep13-running-boys-club","status":"publish","type":"post","link":"https:\/\/thestoryexchange.org\/ep13-running-boys-club\/","title":{"rendered":"Ep.13: Running the Boys&#8217; Club"},"content":{"rendered":"<div class=\"player_container player-29026\" ><div class=\"spp_player_textabove\"><b>Listen to the Episode  <\/b><\/div><div id=\"sm2-29026\" class=\"sm2-29026 playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/thestoryexchange.org\/app\/uploads\/2021\/05\/podcast_channel_artwork.jpg) repeat scroll 0% 0% \/ cover ;\">\r\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"display:none;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"display:none;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp timetext\"><div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">11:45<\/div><\/div>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\r\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\r\n\t\t\t\t\t\t\t\t\t   <\/div>\r\n\t\t\t\t\t\t\t\t  <\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/thestoryexchange\/Melissa_Austria_Podcast_Final.mp3\">Ep.13: Running the Boys&#8217; 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Her thriving menswear stores cater to guys who want to look good but hate to shop by providing everything they need in one place &#8212; suits, casual wear, accessories and even a shave and a haircut.<\/p>\n<p>See related video and article: <a href=\"https:\/\/thestoryexchange.org\/melissa-austria-building-retail-store-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">Melissa Austria is Building the Retail Store of the Future<\/a><\/p>\n<p>See <a href=\"https:\/\/thestoryexchange.org\/power-list-melissa-austria\/\" target=\"_blank\" rel=\"noopener noreferrer\">Melissa&#8217;s profile<\/a> in our <a href=\"https:\/\/thestoryexchange.org\/power-list-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Power List<\/a>.<\/p>\n<div class=\"transcript-box\" style=\"float:none !important;\">\r\n<div class=\"accordion-container\">\r\n\t\t<a href=\"#\" class=\"accordion-toggle\">Read Full Transcript<span class=\"toggle-icon\"><i class=\"fa fa-angle-double-down\"><\/i><\/span><\/a>\r\n\t\t<div class=\"accordion-accordion_content\">\r\n\t\t\t<p><p>MELISSA AUSTRIA: If you take care of a guy he will be your customer for life.<br \/>\nINTRO: (as music plays lightly in background) Welcome to The Story Exchange, featuring the stories and strategies of entrepreneurial women around the world.<br \/>\nCOLLEEN: I\u2019m Colleen DeBaise<br \/>\nSUE: And I\u2019m Sue Williams<br \/>\nCOLLEEN: Today -- as we often do -- we\u2019re talking about a woman in a man\u2019s world.<br \/>\nSUE: Except this time, she\u2019s LITERALLY in a man\u2019s world<br \/>\nCOLLEEN: That\u2019s right -- we\u2019re going to introduce you to Melissa Austria of Toronto, Ontario...who\u2019s actually in fashion.<br \/>\nSUE: Men\u2019s fashion.<br \/>\nMELISSA: We\u2019re Canada. We got a lot of big boys<br \/>\nCOLLEEN: Melissa is the founder of GotStyle\u2026.it\u2019s sort of a one-stop retail shop for guys\u2026<br \/>\n(SOT: Melissa: Oh, looks nice. Yeah, much better with the brown shoes. GUY: Yeah MELISSA: Yup)<br \/>\nMELISSA Guys want...one place where they can buy (PICK UP) their weekend wear, their hangout clothes, their going out clothes, their suits, different brands for different body types and different price levels.<br \/>\nCOLLEEN: Melissa opened GotStyle back in 2005 -- she now carries 35 designer brands, has her own custom label, and makes more than $5 million a year.<br \/>\nSUE: She really understands not just business but the male psyche.<br \/>\nMELISSA: As long you know what you\u2019re talking about, men are very receptive to having women sell you clothes.<br \/>\nCOLLEEN: We were fascinated by this concept of a woman not just breaking into the boys club, but running the boys club -- so we headed to the lovely but cold city of Toronto to talk with Melissa. If you go to our website, TheStoryExchange.org, you can watch a video we produced, telling Melissa\u2019s complete story. Today, we\u2019re going to share snippets of that conversation. If you\u2019re interested in reaching customers who dress or shop or act differently than you, keep listening. <\/p>\n<p>***musical interlude**<\/p>\n<p>MELISSA: I was born in Fredericton, New Brunswick, the eastern part of Canada - a shock, I\u2019m sure to my parents because they came from the Philippines<br \/>\nCOLLEEN: Melissa has always been into fashion.<br \/>\nMELISSA: When I was growing up...most girls would have Leif Garrett or Sean Cassidy on their wall.  I would cut out Vogue magazines and put that all over my wall. And, in fact, when I was in high school I got voted \u201cbest dressed.\u201d<br \/>\nCOLLEEN: No surprise - she decided to study fashion\u2026briefly, anyways.<br \/>\nMELISSA: I decided to move to Toronto to go to the Academy of Merchandising and Design which was the biggest joke in the entire world.<br \/>\nCOLLEEN: OK, not a fan of college -- or college tuition, which was quite expensive, so Melissa dropped out.<br \/>\nMELISSA: After being almost like, you know, $15,000 in debt I\u2019m thinking, \u201cI need to get a job.\u201d<br \/>\nCOLLEEN: And that is when something happened -- in Melissa\u2019s own words, a \u201ctotal fluke\u201d -- that really changed the course of her entire fashion career.<br \/>\nMELISSA: I was lucky enough to pretty much quite early on start working at Harry Rosen.<br \/>\nMAN\u201dS VOICE: \u201cHarry Rosen carries suits from the most renowned labels in the world\u2026\u201d<br \/>\nMELISSA: Harry Rosen is the preeminent menswear store in Canada, he really elevated shopping for men.<br \/>\nCOLLEEN: It\u2019s basically Canada\u2019s equivalent to Saks Fifth Avenue -- an upscale department store, but one devoted exclusively to men.<br \/>\nMELISSA: I started off actually just doing administrative work, and then within a short period of time the store manager asked if I wanted to start selling on the floor.<br \/>\nCOLLEEN: That\u2019s when Melissa\u2019s real education happened.<br \/>\nMELISSA: So as a young female, you\u2019re starting off selling shirts and ties, then sportswear, and they start giving you a very rigorous training to start selling tailored clothes cause they really wanna be sure that you know what you\u2019re doing before selling a $2,000 suit to somebody.<br \/>\nCOLLEEN: Now, for fans of fashion history...let\u2019s pause here for a little lesson in men\u2019s wear. While fashion has become synonymous with women\u2019s outfits (ball gowns and the like) -- traditionally, men had glorious wardrobes, whether they were headed off for battle, or dressed for the royal court. In fact, in the 1920s, the Duke of Windsor was considered the world\u2019s first international style icon.<br \/>\nMELISSA: I was still in my early 20s so it sort of just started my taste into menswear.<br \/>\nCOLLEEN: Melissa soon discovered that she liked working with male customers, too.<br \/>\nMELISSA: Men come with a, a goal in mind. They need something, \u201cI have an outfit, I have an event, I need this.\u201d (PICK UP) They want that more communication compared to women. Women are really funny. When, when we go shopping we\u2019re like, You know, don\u2019t talk to me. Men wanna be talked to.<br \/>\nCOLLEEN: So Melissa became an expert in the male wardrobe. She eventually left retail to work in wholesale menswear\u2026<br \/>\nMELISSA: So Liz Claiborne was launching their menswear division so I went there and that was a great learning experience.<br \/>\nCOLLEEN: She also managed iconic brands like Calvin Klein and Armani, traveling frequently to NY and Europe. And that brings us to 2005\u2026.when Melissa, finally, decided to branch out on her own.<br \/>\nMELISSA: I really felt that there was a void in the marketplace. (PICK UP) For me it was either Harry Rosen, which was beautiful store but very high end, or it was Tip Top, which was a low-end commodity-driven store\u2026<br \/>\nCOLLEEN: Her idea? A place where guys who don\u2019t like to shop could pick up hip clothes or cool suits -- and get plenty of advice. And that\u2019s how GotStyle came to be.<\/p>\n<p>**musical interlude** <\/p>\n<p>COLLEEN: We\u2019ve been sharing the story of Melissa Austria, who spent 12 years developing an expertise -- and surprising interest -- in menswear before opening her own retail store. Sue -- you\u2019re our resident filmmaker -- you spent a day in Toronto, shooting our video profile\u2026<br \/>\nSUE: I did. You can watch the video on our site, The Story Exchange.org.<br \/>\nCOLLEEN: So Melissa set out to create a one-stop shop that had elements of a gentlemen\u2019s club, but with a modern aesthetic\u2026.<br \/>\nSUE: Yes -- she actually has two locations now. One is in Toronto\u2019s Distillery District, a very popular tourist area, with cobble-stone, pedestrian streets and good bars and restaurants. The store is lovely - big windows, lots of light, and high ceilings, it has a loft-like feel.  In addition to a lot of beautiful clothes and accessories, they have a few women\u2019s clothes on display which Melissa says she actually avoids! Her other store is in a cool, but more residential area and that\u2019s where they have grooming supplies, and sometimes a DJ spinning, and men can get manicures, haircuts and shaves.  A one stop shopping experience for guys who hate to shop!<br \/>\nCOLLEEN: She really put a lot on the line to open her first store -- she quit her job, she remortgaged her home, she sunk her retirement funds into it...<br \/>\nSUE: And it still wasn\u2019t enough...let\u2019s listen<br \/>\nMELISSA: I probably should\u2019ve had at least a good half a million to 750 in the bank ready to go. You should be opening a business with at least enough cash in the bank to last you for three or four months in case the sales don\u2019t come in. So I opened up with not enough cash in the bank and with debt. So right from the get-go I was behind the eight ball.<br \/>\nSUE: But she got very, very lucky -- as she was opening her first shop, HGTV (the cable network) decided to feature her store in a reality show. We have a clip of it here...<br \/>\nSOT:  \u201cShe\u2019s five-foot-nothing, but Melissa Austria is determined to play with the big boys\u2026\u201d<br \/>\nMELISSA: They pretty much followed us for about six months prior to opening, so all the headaches, all the trials and tribulations...PICK UP (09:54:15) That branding really, really helped get the store, you know, on the map.<br \/>\nSUE: Of course, it hasn\u2019t all been easy.\u2026 she\u2019s run into quite a few legal issues along the way, including a break up with her first business partner.<br \/>\nMELISSA: We\u2019re you know, yelling and screaming in the store, which is, you know, obviously not good for the staff and not good for the customers<br \/>\nSUE: She hired a lawyer and bought the partner out -- but not before the stress of the situation took its toll on her.<br \/>\nMELISSA: I had shingles on my face. My hair was coming out in like huge clumps. At the same time if I didn\u2019t go through that heartache it wouldn\u2019t make me who I am today. So now I find that nothing fazes me. Nothing\u2019s an issue. Nothing\u2019s a big deal.<br \/>\nCOLLEEN: I like her feistiness.<br \/>\nSUE: Yes, she\u2019s tough. And when you see her in the store with her staff, you see she is a leader too. She knows what she wants. At the same time, there is a bit of an artistic side to her, she truly loves well-made clothes. When our film crew was there, we met the gentlemen who makes her suits... Now I know very little about men\u2019s suits but I was blown away by the beauty of the fabrics and the details.<br \/>\nMELISSA: So our private label suits are made in Montreal. It\u2019s at a manufacturing plant that\u2019s been around for about I think 150 years and our shirts are made in Toronto also at a manufacturing plant that\u2019s been around for 55 years.<br \/>\nSUE: Melissa looks at suit-making as an art form. It\u2019s important for her to be supporting the craft in Canada. And it also allows her to get very small orders - she can order 12 shirts for guys with extra long arms and get them quickly, which you could never do if they were made in China. That\u2019s good for business because it\u2019s allowed her to offer a very personalized service that her customers appreciate and are willing to pay for.  <\/p>\n<p>***musical interlude***<\/p>\n<p>MELISSA: I\u2019m very ambitious [LAUGHS]. Globally right now menswear is outpacing women\u2019s wear in terms of sales percentage increase so we\u2019re definitely planning on expanding.<\/p>\n<p>COLLEEN: Melissa now has 24 employees, including her brother, who runs her warehouse, and she\u2019s looking for investors as she considers franchising\u2026<br \/>\nMELISSA: I think there\u2019s a great opportunity, you know, in the US and internationally as well, too, for what we wanna do.<br \/>\nSUE: Because she\u2019s still small, she can be nimble -- she\u2019s trying a host of new technologies, integrating into her business the best digital tools she can find\u2026<br \/>\nMELISSA: We actually launched the app with mobile pay a couple months before Apple launched their Apple Pay. It also allows us when you come into the store you pop up on our iPad, \u201cNow, hey, Steve\u2019s in the store,\u201d so we can greet them by name.<br \/>\nCOLLEEN: Now, as far as being a woman in a man\u2019s world is concerned\u2026Melissa says it\u2019s never been an issue for her.<br \/>\nSUE: In fact, her role model is the Canadian gentleman she once worked for\u2026.<br \/>\nMELISSA: Definitely Harry Rosen is still someone that I look up to. No matter how many stores, how busy he got he was always still on the floor every Saturday and that\u2019s one thing that I try to do.<br \/>\nCOLLEEN: And if she does expand, she wants to have women running all her stores.<br \/>\nMELISSA: Women are just better multitaskers and I think they give that warm, fuzzy feeling that you wanna have in a retail environment.<br \/>\n(10:21:39) At the end of the day a guy would rather be told by a woman that, \u201cYou look great in those jeans\u201d versus another guy telling him, \u201cYou look great in those jeans.\u201d<br \/>\nSUE: I\u2019m Sue Williams<br \/>\nCOLLEEN: I\u2019m Colleen DeBaise <\/p>\n<p>OUTTRO: Join us next time to hear more stories about innovative and inspirational women doing the things you\u2019d never dream of. Or\u2026.maybe you would. This has been The Story Exchange. If you liked this podcast, please post a review on iTunes. It helps other people find the show. And visit our website at TheStoryExchange.org, where you\u2019ll find news, videos and tips for women entrepreneurs. Sound editing provided by Nusha Balyan. Interview recorded by Sam Shinn. Executive producers are Sue Williams and Victoria Wang. <\/p>\n<\/p>\r\n\t\t<\/div>\r\n\t\t<!--\/.accordion-accordion_content-->\r\n\t<\/div>\r\n<\/div>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Our latest podcast episode features Toronto retailer Melissa Austria, who has created thriving menswear stores that appeal to guys who hate to shop but want to look good.<\/p>\n","protected":false},"author":46,"featured_media":29027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"autoblue_enabled":false,"autoblue_custom_message":"","autoblue_shares":[],"autoblue_post_url":"","footnotes":""},"categories":[147],"tags":[19683,20205,20204],"class_list":["post-29026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-entrepreneurship","tag-menswear","tag-retail-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ep.13: Running the Boys&#039; Club<\/title>\n<meta name=\"description\" content=\"Toronto retailer Melissa Austria has created thriving menswear stores that appeal to guys who hate to shop but want to look good.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thestoryexchange.org\/ep13-running-boys-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ep.13: Running the Boys&#039; Club\" \/>\n<meta property=\"og:description\" content=\"Our latest podcast episode features Toronto retailer Melissa Austria, who has created thriving menswear stores that appeal to guys who hate to shop but want to look good.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thestoryexchange.org\/ep13-running-boys-club\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Exchange\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryExchange\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-19T15:42:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-05T17:22:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn1.thestoryexchange.org\/wp-content\/uploads\/2016\/10\/22233058\/running-the-boys-and-8217-club-and-8211-melissa-austria-and-8211-ep-13_thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"356\" \/>\n\t<meta property=\"og:image:height\" content=\"242\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Story Exchange\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheStoryXchange\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryXchange\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Story Exchange\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ep.13: Running the Boys' Club","description":"Toronto retailer Melissa Austria has created thriving menswear stores that appeal to guys who hate to shop but want to look good.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thestoryexchange.org\/ep13-running-boys-club\/","og_locale":"en_US","og_type":"article","og_title":"Ep.13: Running the Boys' Club","og_description":"Our latest podcast episode features Toronto retailer Melissa Austria, who has created thriving menswear stores that appeal to guys who hate to shop but want to look good.","og_url":"https:\/\/thestoryexchange.org\/ep13-running-boys-club\/","og_site_name":"The Story Exchange","article_publisher":"https:\/\/www.facebook.com\/TheStoryExchange","article_published_time":"2016-10-19T15:42:33+00:00","article_modified_time":"2019-03-05T17:22:51+00:00","og_image":[{"width":356,"height":242,"url":"https:\/\/cdn1.thestoryexchange.org\/wp-content\/uploads\/2016\/10\/22233058\/running-the-boys-and-8217-club-and-8211-melissa-austria-and-8211-ep-13_thumbnail.png","type":"image\/png"}],"author":"The Story Exchange","twitter_card":"summary_large_image","twitter_creator":"@TheStoryXchange","twitter_site":"@TheStoryXchange","twitter_misc":{"Written by":"The Story Exchange"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thestoryexchange.org\/ep13-running-boys-club\/#article","isPartOf":{"@id":"https:\/\/thestoryexchange.org\/ep13-running-boys-club\/"},"author":{"name":"The Story Exchange","@id":"https:\/\/thestoryexchange.org\/#\/schema\/person\/cc5cf7031d846ecfccbe8e4c026ec6f5"},"headline":"Ep.13: Running the Boys&#8217; 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