1000 Arts & Entertainment Archives - The Story Exchange https://thestoryexchange.org/tag/arts-entertainment/ Inspiration and information for women entrepreneurs Mon, 30 Mar 2026 16:15:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://thestoryexchange.org/wp-content/uploads/2023/10/cropped-favicon-32x32.png 1000 Arts & Entertainment Archives - The Story Exchange https://thestoryexchange.org/tag/arts-entertainment/ 32 32 Their Art School Helps Students Find Their Own Unique Voice https://thestoryexchange.org/their-art-school-helps-students-find-their-own-unique-voice/ Mon, 30 Mar 2026 16:15:30 +0000 https://thestoryexchange.org/?p=83183 Viktoria Mihaylova and Gabriela Partovska launched ViPart School in Bulgaria to teach performers of all ages.

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Viktoria Mihaylova & Gabriela Partovska

Viktoria Mihaylova, left, and Gabriela Partovska, right, co-founders of ViPart School. (Credit: Courtesy of ViPart School)

Their Art School Helps Students Find Their Own Unique Voice

Viktoria Mihaylova and Gabriela Partovska launched ViPart School in Bulgaria to teach performers of all ages. 

Viktoria Mihaylova and Gabriela Partovska launched ViPart School in 2023 with the goal of helping voice students of all ages gain confidence. Mihaylova told us, “We wanted to fill a gap in the arts education community — a place where learning is personal, expressive and transformative.” Mihaylova’s own journey in the arts began on the stage, where she learned that the voice is more than sound – “it is emotion, presence and truth.” As Mihaylova began to teach music, she realized that guiding others to find their own voices was one of the most powerful things a person can do, and thus, ViPart School was born. Today, Mihaylova and Partovska have expanded into additional locations, and now teach dozens of students. 

Here’s our lightly edited Q&A with Viktoria Mihaylova, from The Story Exchange 1,000+ Stories Project.

How is your business different from others in your industry?

We combine vocal and instrumental training with a completely modern approach to teaching. Our methodology integrates physical exercises, stage presence techniques and personalized guidance, creating a fully immersive learning experience.

Beyond teaching, we act as mentors and friends, supporting our students not only during lessons but throughout their artistic journey. This allows children, teens and adults to grow as performers and as individuals, building confidence, self-expression and a love for art that goes beyond traditional instruction.

Tell us about your biggest success so far. 

Expanding into two additional branches in Bulgaria. We are exploring new horizons both within the country and abroad, and we now have over 100 students.

What is your top challenge and how have you addressed it?

Managing operations across multiple branches while ensuring that every student and staff member receives proper support. To address this, we constantly adapt our strategy according to the market and the needs of our students. Flexibility and clear communication are key — by staying organized and maintaining an open line with our team, we ensure that lessons run smoothly and students continue to grow creatively.

Have you experienced any significant personal situations that have affected your business decisions?

My previous professional experience as a vocal teacher in other schools and educational institutions has greatly influenced my business decisions. Teaching in different environments taught me patience, and how to adapt to each student’s needs — knowledge that I now bring to our own school.

At the same time, balancing work with family life has been an important factor in shaping how we run the school. I have learned to organize schedules, support my team and remain flexible, ensuring that both professional responsibilities and family commitments are met. This balance has taught me empathy, resilience, and the importance of creating a nurturing environment for both students and staff.

What is your biggest tip for other startup entrepreneurs? 

Stay flexible and listen to both your team and your market. When we started, we had lots of knowledge and skills but almost no money. Our dream began in a small, under-renovation room, yet through hard work, creativity and perseverance, we have grown it into a thriving school in a large space.

How do you find inspiration on your darkest days?

By returning to the heart of why we started — the voices, the music, and the dreams of our students. I remember shy children learning to sing for the first time, teens discovering their confidence on stage, and adults reconnecting with their passion. Their courage, curiosity and joy remind me that even in the hardest moments, art can heal, uplift and transform.

I also draw strength from the love and support of my business partner and dear friend, Gabriela Partovska. It is this friendship and shared passion that fuels us to keep going, to believe in possibilities, and to remember that every small note, every shared melody, is a light in the darkness.

What is your go-to song to get motivated on tough days?

I love all kinds of music, and the songs that motivate me really depend on the mood of the day. On tough or dark days, I pick a melody that lifts my spirit, reminds me of why I started, and gives me the energy to keep going.

Who is your most important role model? 

Leaders who combine vision with teamwork and mentorship. I am inspired by people who know how to guide large teams, collaborate with partners, and empower others to grow. As directors, Gabriela and I strive to embody these qualities every day.


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She’ll Turn Your Family’s History Into a Book https://thestoryexchange.org/olivia-savoie-raconteur-life-story-writing/ Mon, 12 Jan 2026 19:22:17 +0000 https://thestoryexchange.org/?p=81753 Olivia Savoie’s business, Raconteur Life Story Writing, creates family heirlooms out of clients’ life stories.

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Olivia Savoie Raconteur Life Story Writing

Olivia Savoie, founder of Raconteur Life Story. (Credit: Courtesy of Raconteur Life Story)

She’ll Turn Your Family’s History Into a Book

Olivia Savoie’s business, Raconteur Life Story Writing, creates family heirlooms out of clients’ life stories.

Olivia Savoie has always loved to write. She even majored in English in college, with a minor in History, to further explore her passion. Just before she graduated, Savoie decided she wanted to get to know her grandmothers better, and interviewed them so that she could learn – and write – the stories of their lives. Savoie found the overall experience so meaningful that she then set out to do the same for other families. The Lafayette, Louisiana-based founder did some market research, and quickly found that there were not any similar businesses operating in the region (or in general) – so in 2016, she launched Raconteur Life Story Writing. Today, Savoie says she feels like she’s found her true calling in “ensuring older people feel seen and heard, as I give them an avenue to share their experiences and life lessons with those they love.”

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

How is your business different from others in your industry?

I take the time to get to know my subjects. I care about every detail – from stringing together themes of their life to correctly placing commas. My team proofreads each of our books seven or more times, which exceeds the industry standard, all because we care deeply about our subjects’ legacies, and the excellence of our finished products.

Tell us about your biggest success so far. 

Being trusted to write books on behalf of some phenomenal, inspiring people – ranging from The Story Exchange’s founder (Victoria Wang), to the longest-serving house majority leader in Washington State, to three of the American College of Surgeons’ “Distinguished Surgeons.” Other successes include being featured in a 7-minute national special on “CBS Mornings” and being a guest on the no. 1 inspirational talk show in America, “The Kelly Clarkson Show.”

What is your top challenge and how have you addressed it?

Starting up. Because the concept of family heirloom biography writing was so niche and rare, it was extremely difficult to get my community to understand what I was even offering. Many people couldn’t wrap their minds around my concept of interviewing someone, and then producing a book that ranged from 75 to 250 pages about their life. I struggled to be profitable in the first two years and to build my portfolio so that potential clients would consider commissioning me. I also struggled initially because I lacked mentorship, as so few have gone before me in this niche industry.

What is your biggest tip for other startup entrepreneurs? 

I hope women entrepreneurs know that what they need, they already have within themselves. Their creativity and work ethic can carry them far. Even though I didn’t have guidance in my niche industry, I followed my heart, worked relentlessly, and invented all my own wheels (my processes, questionnaires, systems, etc.) I encourage entrepreneurs to invent their own wheels, too – and then drive on them without worrying about perfection. 

My advice: Just get started. Be okay with the fact that your early product or service will improve with time and experience. And, find something to do that you care deeply about. As the adage goes, “No one cares what you do, until they know how much you care.” For me, my care has attracted clients and contributed to my overall success. 

How do you find inspiration on your darkest days?

Whether the day is dark or bright, I make myself sit in the chair and work. I push through dark days by sticking to a routine, stepping out for breaks in the sunshine, and balancing work and life by having lots of visits with friends or mentors. I listen to music. I read inspiring books outside of my work, and that inspiration carries me through. I’m also a Christian who prays and listens to worship music when I feel down.

What is your go-to song to get motivated on tough days?

I listen to calming classical music.

Who is your most important role model? 

My maternal grandmother, Flora Young. She had the courage to leave her abusive marriage, and found a way to take care of her three children by going back to school and starting a small business: A beauty shop in her front yard. Her tenacity inspired me to chase my own dreams and forge my own path.

Instagram: @RaconteurStoryWriting
Facebook: @RaconteurStoryWriting

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She Started Up in Pursuit of Creative Freedom https://thestoryexchange.org/maria-ross-urghh-card-co/ Wed, 07 Jan 2026 10:20:40 +0000 https://thestoryexchange.org/?p=81680 Maria Ross designs playful greeting cards brimming with pop culture references.

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Maria Ross URGH Card Co

Maria Ross, founder of URGHH Card Co. (Credit: Courtesy of URGHH Card Co)

She Started Up in Pursuit of Creative Freedom

Maria Ross designs playful greeting cards brimming with pop culture references. 

Maria Ross has always considered herself an artist. The London-based creative told us she spent a number of years working in the hospitality industry – but while it “paid the bills” she knew deep down “it wasn’t where I truly belonged.” Craving something more meaningful, and something that would allow her to express herself more fully, she launched URGHH Card Co. in 2021 and hasn’t looked back. Ross’ playful greetings are humorous and filled with millennial pop-culture references – a “vibe” she hopes will bring joy and laughter to those who give and receive her cards. 

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

How is your business different from others in your industry?

My cards are made to feel personal. They’re often niche, full of unexpected pop-culture nods that foster genuine connection between people and their loved ones. Whether it’s a pink Father’s Day card, an LGBTQ+ design, or a quote from a millennial cult classic, I like to challenge the norm — with both color and content.

Tell us about your biggest success so far. 

Reaching 10,000 sales on my Etsy store. I remember having less than 10 and wondering if I’d ever get over 100. I just couldn’t believe how far I’d come, and how much I’d learned and progressed since designing my first card.

What is your top challenge and how have you addressed it?

Balancing a full-time job while running my own business. As an artist, it’s not just about finding the time — it’s about finding the energy. Creative energy is a different kind of fuel, and often, after a long day at work, there just wasn’t much left to give. Plus, with no formal training in business or marketing, scaling up came with a steep learning curve. Constant social-media algorithm changes and the cost of living crisis added to my concerns. 

I made a lot of mistakes along the way in trying to address it all — some small, some that really set me back — but every one of them taught me something.

Have you experienced any significant personal situations that have affected your business decisions?

I live with anxiety and depression, and I have no shame in saying that I take medication to manage it. It’s a part of who I am, and it definitely impacts the way I work. Some days I feel energized, excited, and full of ideas for my business — other days, I question everything and wonder if I’m cut out for any of it. It’s a bit of a rollercoaster.

Consistency can be hard, especially when my mental health is up and down. I absolutely love designing cards and running my business, but there are times when it feels overwhelming. Still, I keep showing up — when I can, how I can — because creating brings me joy and gives me purpose. And, I know I’m not alone in feeling this way.

What is your biggest tip for other startup entrepreneurs? 

Confidence often grows after you start, so it doesn’t have to be perfect straight away. Take every little win and keep going. And at the same time, don’t expect it all to happen overnight! Success  could take years, even – but alternatively, nothing will happen at all if you don’t try. 

How do you find inspiration on your darkest days?

I often find humour in just how bad things can feel — it’s a small light in the heaviness. What really helps though is talking about it, whether with a partner, a friend or family. It’s taken me time and practice to be able to honestly express how I’m feeling, but it’s made a huge difference.

What is your go-to song to get motivated on tough days?

“Pink Pony Club” by Chappell Roan always gets me out of my head. It’s about following your dreams, no matter how people feel about them. It’s about going where you feel you belong. It’s inspiring – and fabulous to sing and dance to!

Who is your most important role model? 

My mother. While raising me and my two siblings, she found the courage to start painting and selling her artwork. There were many moments when she doubted herself and wondered if she was good enough, but she never gave up. She believed deeply in her work — even when others didn’t — and kept creating and advocating for herself.

Instagram: @URGHHCardco
Facebook: @URGHHCardco
Pinterest: @URGHHCardco

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Channeling Fear and Grief into Self-Expression https://thestoryexchange.org/anastasiia-ferman-tingle-studio/ Mon, 11 Aug 2025 14:38:41 +0000 https://thestoryexchange.org/?p=79599 Meet Anastasiia Ferman, Founder of Tingle Studio

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Anastasiia Ferman Tingle Studio

Anastasiia Ferman, founder of Tingle Studio. (Credit: Courtesy of Chelsea Marrin)

Channeling Fear and Grief into Self-Expression

Anastasiia Ferman opened her Brooklyn tattoo parlour, Tingle Studio, after the full-scale invasion of her home country, Ukraine.

In 2016, Anastasia Ferman immigrated to the U.S. from Ukraine. Having already experienced an incursion of her home country in 2014, Ferman was familiar with the fear that comes from living under siege. However, when the full-scale Russian invasion of Ukraine took place in 2022, Ferman found herself “overwhelmed with fear, grief and helplessness” as her family found themselves amid an active war zone. Ferman knew she needed to channel the pain, which ultimately led to launching her Brooklyn tattoo parlour, Tingle Studio – a space that has been thoughtfully designed to feel inclusive and safe for both clients and artists. Ferman told us that “creating this space became my way of reclaiming agency, making beauty in the midst of despair, and offering others a place for healing and expression.”

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

How is your business different from others in your industry?

I built my studio to be everything tattoo studios generally are not: Inclusive, emotionally intelligent, and rooted in artistic intention. From the moment you walk in, the experience feels elevated — not just visually, but energetically. We prioritize care, calm and connection over ego or intimidation.

But perhaps the biggest difference is the atmosphere. Our space is designed to be a sanctuary. Whatever the reason for someone coming in to get a tattoo – whether that is commemorating grief, celebrating a milestone, or simply expressing beauty, I want them to feel held in the process — not rushed, judged, or overlooked.

Tell us about your biggest success so far. 

Growing the studio from a small, hidden office on the 5th floor of a building, funded entirely from my personal savings, into a beautiful storefront space in Brooklyn. That first space had no foot traffic, no sign outside – just me, my work, and a belief that if I created something intentional, people would find it.

When the time came to expand, I took out a loan — a huge risk — to move into a more visible, welcoming location. That move felt like a turning point; I went from quietly surviving to finally building something that could grow.

Now, I have a team made up of immigrants, queer artists and people of color — voices that deserve space in this industry. We’re still growing, and I’m still learning, but every time I unlock the door to my own storefront, I’m reminded how far I’ve come.

What is your top challenge and how have you addressed it?

Getting our name out there — building visibility, engagement, and consistent client flow in such a saturated and competitive industry. As a new, independently-owned studio without a major marketing budget, brand awareness has been an uphill climb. Most of our growth so far has been organic — through word of mouth, social media and the emotional connection clients have with our work. But to push further, I’ve started investing more energy into refining our online presence, building strategic collaborations, and exploring community events and press opportunities that align with our values.

Have you experienced any significant personal situations that affected your business decisions? 

The full-scale invasion of Ukraine in 2022 was one of the most stressful and heartbreaking moments of my life. With my family suddenly living in a war zone, I felt helpless and overwhelmed. That crisis became a turning point — I needed to put all of that fear and grief into something meaningful. It gave me the clarity and urgency to finally create my own space.

At the same time, working for others no longer made sense to me. I was tired of environments that didn’t align with my values or allow me the creative and emotional freedom I needed. Starting my own studio wasn’t just a business decision — it was survival, purpose and healing all at once.

What is your biggest tip for other startup entrepreneurs? 

Start scrappy, but build like you’re serious — even if it’s just you, alone, in a small rented room. Don’t wait for perfect timing, a bigger budget or external validation. Just begin. Looking back, I wish I had trusted myself more from the start. I spent too much time second-guessing whether I was ready. 

Also, invest in systems early — even basic ones — to help you stay organized and avoid burnout. You can’t build something sustainable if you’re constantly in survival mode. And finally, your values matter. Build a business that reflects who you are, not just what you think will sell. People can feel the difference.

How do you find inspiration on your darkest days?

I return to what grounds me. Sometimes that’s sketching without pressure, lighting a candle or just being quiet with myself. I think of my grandmother, of everything she endured, and remind myself that I carry her strength. I think of my clients, the stories they trust me with, and the responsibility I have to create something meaningful for them. But honestly, some days, it’s just about showing up — even if it’s messy or slow. Inspiration doesn’t always arrive like magic; sometimes it grows out of persistence, out of grief, out of still being here.

What is your go-to song to get motivated on tough days?

“I Want a Little Sugar in My Bowl” by Nina Simone.

Who is your most important role model?

My maternal grandmother. She grew up during the Nazi occupation of Ukraine and started working when she was just 12 years old. She didn’t have access to a formal education, but she carried incredible wisdom, integrity and strength. She ran her own small baking business from home — people in our community would order her cakes for birthdays and celebrations, and I’d help her decorate them. She passed away 11 years ago, but everything I know about hard work, resilience and showing up with heart, I learned from her. Her spirit is with me in everything I do – especially in the way I pour myself into my business and care for my clients. ◾

Instagram: @tinglestudio


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A Dance Studio For Everybody https://thestoryexchange.org/katie-geddes-the-dance-studio-leeds/ Fri, 08 Aug 2025 14:53:42 +0000 https://thestoryexchange.org/?p=79591 Kate Geddes opened The Dance Studio Leeds for dancers of all ages and abilities.

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Katie Geddes The Dance Studio Leeds

Katie Geddes, founder of The Dance Studio Leeds. (Credit: Courtesy of David Lindsey)

A Dance Studio For Everybody

Kate Geddes opened The Dance Studio Leeds for dancers of all ages and abilities.

Katie Geddes trained as a professional dancer at The Midlands Academy of Dance and Drama in Nottingham, England, before entering the freelance dance world. She’d always dreamed of opening her own dance studio, where dancers of all abilities, ages and styles could come together to express themselves. When the opportunity arose to take on a small studio space in Leeds, England (where she is based), Geddes says it was a, “lightbulb moment.” In 2009, Geddes signed the lease on the building and opened The Dance Studio Leeds, now an award-winning dance studio offering a variety of classes to the local community, while fostering a warm and welcoming environment. 

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

How is your business different from others in your industry?

We specialize in dance classes for adults. We pride ourselves on offering a friendly, inclusive, supportive safe space for learning. We believe everyone can dance, and that age is just a number. Our mission is to encourage and empower everyone to dance, whether they’re starting from scratch and learning how to feel and move to a beat, or reliving their childhood passion through classes catering to the more experienced dancer. 

Tell us about your biggest success so far. 

Being nominated and shortlisted for the Forward Ladies Leadership Summit & Awards for Inspiring Mentor of the Year in 2023. It was incredibly inspiring to be in the line up for the award alongside some amazing women in business. 

What is your top challenge and how have you addressed it?

Balancing the business and family life when I had my first child. I found it incredibly difficult to switch off from work and delegate in the beginning, and I could often be found in the office typing one-handed whilst bouncing a baby on my knee! However, once I was forced to adjust my work schedule, I quickly learned that delegating would help me grow my business in the long run. I have since expanded the office team, who are quite simply my dream team.

What is your biggest tip for other startup entrepreneurs? 

Follow your gut. I’ve found that if you feel uneasy about a situation or business decision, there’s usually a reason for it. Starting the business without a business plan, or even a brand name, wasn’t perhaps the best way to start. However, my gut said to go for it. Sixteen years later, it’s the best decision I have ever made.

How do you find inspiration on your darkest days?

Having a cup of tea and a chat with my friends is usually the tonic for me, if I am feeling low or needing a boost. Sharing my concerns with friends helps me to put them into perspective and see things from all angles.

What is your go-to song to get motivated on tough days?

“Shake Your Body” by The Jacksons always puts me in a good mood.

Who is your most important role model? 

Debbie Moore, the founder of Pineapple Dance Studio in London, has been a huge inspiration to me. She very kindly met with me in the early days and offered me advice. My dad, however, is my most important role model. If I’m ever in doubt on a business decision, he will always guide me with his motto: “Honesty is the best policy.” And, he reminds me to “treat others how you would like to be treated.” ◾

Instagram: @dance_studio_leeds
Facebook: @thedancestudioleeds


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She Shoots Impactful, Emmy-Winning Shorts for Brands https://thestoryexchange.org/joyce-tsang-only-today/ Tue, 29 Oct 2024 16:52:59 +0000 https://thestoryexchange.org/?p=74912 Joyce Tsang’s production company, Only Today, creates content branded short films which have aired during the Super Bowl and won numerous awards.

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Joyce Tsang Only Today

Joyce Tsang, founder of Only Today. (Credit: Courtesy of Only Today)

She Shoots Impactful, Emmy-Winning Shorts for Brands

Joyce Tsang’s production company, Only Today, creates content branded short films which have aired during the Super Bowl and won numerous awards.

In 2009, Joyce Tsang decided to leave her job in engineering to pursue her creative passions for video and filmmaking. Tsang’s journey to becoming a filmmaker began with shooting weddings as a way for her to learn the ropes of a new trade in a new (to her) industry. Her work eventually caught the attention of an NFL executive, which marked a massive turning point in her career. Tsang began working for the NFL and CBS Sports, while earning an impressive collection of awards in the process. Today, the Portland, Oregon-based creative is proud to have grown a production company, Only Today, out of that body of work. And to help, she’s hired 14 talented employees who are “immigrants, veterans, parents, underdogs, those from the queer community and [all] other walks of life.”

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

Tell us about your biggest success so far. 

We’ve done big commercial productions, Super Bowl spots, and we’ve won Emmys for our work – but my view on success is a bit different. I am most proud of our ethos, how we work, and why we operate the way we do through our commitments to our community, governance, and the environment. It means turning a mirror on ourselves and not just doing more, but doing better. 

What is your top challenge and how have you addressed it?

Like many women, especially minority women, I have to work extra hard just to get a seat at the table. But hard work alone is not enough – we also need community. We need people to lend a hand or make an introduction, because no one can do it all alone. And, it’s way more rewarding to do life with others. And that’s why I’m always working to build a network of supporters and collaborators who believe in what I believe.

Have you experienced any significant personal situations that have affected your business decisions?

During my early days in this industry, I worked a job that had no boundaries, and it took a real toll on me. I was completely burnt out. I took a sabbatical and spent time in therapy doing a lot of self work. This time certainly contributed to how we at my company shape our policies and core values.

What is your biggest tip for other startup entrepreneurs? 

Invest in building long-term relationships with both clients and collaborators.

How do you find inspiration on your darkest days?

A tasty meal. A stroll through the neighborhood. A conversation with a good friend.

What is your go-to song to get motivated on tough days?

I don’t really turn to music when things are tough – I go into problem-solving mode. But we have had “Eye Of The Tiger” by Survivor on the production pump-up playlist for years now.

Who is your most important role model?

I’m not sure I have a singular role model, but I see my story and journey shaped by many who came before me: Family who risked so much to come to this country in search of a better life; women I’ve met or worked with who charted their own path just to get a seat at the table; marginalized people whom I’ve had the privilege to meet or tell stories with. Those interactions often give me fuel and inspiration in what I do.

Instagram: @OnlyToday
Facebook: @OnlyToday

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A Champion for Women of Color in the World of Comics https://thestoryexchange.org/shequeta-smith-shero-comis/ Thu, 25 Jan 2024 16:08:15 +0000 https://thestoryexchange.org/?p=70471 Have no fear – Shequeta Smith is here! The founder of Shero Comics aims to bring better representation to comic books, games and more.

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Shequeta Smith Shero Comics
Shequeta Smith, founder of Shero Comics. (Credit: Courtesy of Shequesta Smith)

Shequeta Smith was tired of the lack of diversity in the comic book world – in particular, the Black female characters written by white men and perpetually relegated to sidekick status. In 2016, the Los Angeles entrepreneur decided to be the change she wanted to see by launching Shero Comics, a multimedia company producing books, films and games featuring Black women and girls as the main protagonists. Today, Smith is focused on growing the gaming branch of her multipronged operation.. 

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

How is your business different from others in your industry?

This industry has never seen this type of company – we are working to make up for lost time. Our powerful “sheroes” of color belong in the comic book world – and, they can easily be adapted into television and film projects.

Tell us about your biggest success so far. 

Completing the trifecta of my multimedia company. I built my company with comic books that we could eventually adapt into films and games. Currently, we’ve completed nine comic books, five award-winning short films, and we recently completed the prototype for a new mobile game that we adapted from our graphic novel. In 2024, we are scheduled to launch the gaming division of my company, “Shero Games.”

What is your top challenge and how have you addressed it?

Securing the capital we need to scale and grow the company. In the next few weeks, we will be launching a crowdfunding campaign toward building our two new games. After that, we are planning to raise a seed round with multiple angel investors already on board.

Have you experienced any significant personal situations that affected your business decisions? 

Prior to the pandemic, most of our profits were made by attending comic conventions. During Covid lockdowns, we had to figure out other ways to bring in capital. We began applying for grants, which ultimately helped us stay afloat while still continuing to build the company.

What is your biggest tip for other startup entrepreneurs? 

Be careful who you take money from. This is especially important when you are raising capital from investors. You’re going to want to find people who really believe in what you’re doing – and who are willing to let you steer the ship.

How do you find inspiration on your darkest days?

By reflecting on how far I’ve come. Five years ago, I was able to leave corporate America – and haven’t looked back since. Even on my toughest days, I can find joy in the fact that I am a full-time entrepreneur pursuing my dreams.

What is your go-to song to get motivated on tough days?

“Uprising” by Muse. 

Who is your most important role model?

Oprah Winfrey. ◼

Instagram: @SheroComics
Facebook: @SheroComics
X: @sherocomics

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She Brought the First Escape Rooms to Glasgow https://thestoryexchange.org/zsofia-dobak-riddle-rooms-glasgow/ Thu, 16 Mar 2023 15:42:00 +0000 https://thestoryexchange.org/?p=64900 Zsofia Doback fell in love with escape rooms as a student who was home for the holidays. She launched her own, Riddle Rooms Glasgow, to bring them to Scotland’s masses.

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Zsofia Dobak Escape Rooms Glasgow
Zsofia Dobak founder of Riddle Rooms Glasgow. (Credit: Courtesy of Riddle Rooms Glasgow)

The first time Zsofia Doback played in an escape room – a themed room where you have a set amount of time to solve a mystery and get out – she fell in love with the concept. She experienced her first one as a student while she was home for Christmas in Budapest, Hungary. But she couldn’t find any when she returned to Glasgow, Scotland, where she had been studying. She was only 22, but she decided to start her own escape room business all the same. Eight years later, Riddle Rooms Glasgow is thriving – so much so that she’s been able to take a step back. She’s hired managers to handle day-to-day operations while she has pivoted to an external job in marketing, hoping that the experience will help her to further grow her business. 

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

Tell us more about why you started your business.

I’m originally from Budapest, Hungary and was studying abroad at the University of Glasgow in Scotland. My first Christmas break back home, I played in an escape room with friends. I loved it, and went back a few times. I realized that there were none in Glasgow at the time, and only one in all of Scotland, and about three or four in the entire UK. I thought, “This could be the perfect time to be one of the firsts!”

When I thought about what it would mean to start this business, I could totally see myself doing it and sticking with it. That’s how my entrepreneurial drive combined with both a passion and a market opportunity to bring Riddle Rooms Glasgow to life.

How is your business different from others in your industry? 

Riddle Rooms is the largest escape room Glasgow has to offer. There are seven games, so we can host up to 54 people right in the center of the city. With our handcrafted games and dedicated customer service, we aim to provide the best escape room experience to friends, families and corporate teams. We also host birthday parties for kids – as well as adult parties such as birthdays, bachelor and bachelorette parties. 

Tell us about your biggest success so far. 

Starting my own business at the age of 22 while I was still at university. To have earned a first-class business degree – while running a business that turned a profit in its first year – is something I’m very proud of. 

What is your top challenge and how have you addressed it?

Feeling confident as a manager to people who were, and continue to be, around the same age as me. As soon as I started the business, I needed to recruit game moderators  –people trained to run the games. Most of the candidates were also in university, and some older than me. It was very challenging to feel like a manager and grow into the role. I’m lucky my father is a leadership coach, so I could access this support from him. I would advise people in similar situations to invest in a leadership coach for themselves. 

Have you experienced any significant personal situations that have affected your business decisions?

I’d say there has been a more dynamic relationship between personal decisions and business decisions. I decided to get a job in marketing after graduation. I felt like I had been doing my best in business learning through trial and error, but that I could benefit from learning the tricks of the trade through a marketing job. I hired an operations manager to run the day-to-day of the business and took a step back to focus on my own development in marketing. 

What is your biggest tip for other startup entrepreneurs? 

Document everything, whatever your business is. Have a system in place so that you can find everything easily. It’s much harder to try and collect resources from here and there and tidy up after the fact if you did not have a proper filing system in place from day one. 

How do you find inspiration on your darkest days?

I turn to music or friends, to put me in a better mood. I also like to look back on how far I have come – from those days when everything seemed impossible, all the way up to the present – where I have achieved so much. I allow myself to rest and relax, too; not every day has to be a productive day. I can recharge and find the energy to keep going tomorrow. Speaking to family and friends can help as well, especially if the darkest day means being overwhelmed. Asking for help and support can make things instantly feel less stressful.

What is your go to song to get motivated on tough days? 

“Unstoppable” by Sia and “Fight Song” by Rachel Platten always make me feel better when I feel like I’m lesser than.

Who is your most important role model?

My most important role models are my mother and my father. As cheesy as it sounds, they inspire me every day. My mom got her university degree while raising two kids, started her own business and made a name for herself in her industry. She did all this while being a very present mom and an incredible woman. My father built an outstanding career, but made a switch to become an entrepreneur himself to have better work-life balance. He is now coaching leaders, interviewing future CEOs, and helping me run my business. I love that this business made it possible for me to have a project to work on with my parents. They have always been there to support me, and that’s another aspect I hope to be able to live up to when I have kids of my own.◼

Instagram: @riddleroomsglasgow
Facebook: @riddleroomsglasgow

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Her Studio Produces Professional Photos – from an iPhone https://thestoryexchange.org/lisa-haukom-the-goldenbrand/ Wed, 25 Jan 2023 17:53:15 +0000 https://thestoryexchange.org/?p=63947 Lisa Haukom is the founder of photography studio The Goldenbrand, which offers both commercial photography and creative courses.

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Lisa Haukom The Goldenbrand
Lisa Haukom of The Goldenbrand. (Credit: Courtesy of The Goldenbrand)

Lisa Haukom entered a new stage of her life when she moved from Los Angeles to Oregon at age 47 with no plan – except to start fresh. What started as an exploratory creative project eventually grew into The Goldenbrand, a photography studio that specializes in portrait, lifestyle and editorial photography – all captured with her iPhone camera. Haukom also offers virtual photography classes and courses such as Self-Portrait Studio, which is designed to help women gain confidence through the art of self-portrait photography. 

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

Tell us more about why you started your business.

I want to make professional photography more accessible and help women see their inherent worth and creative voice through the art of self-portrait photography. In 2020, I opened The Goldenbrand Photography Studio, where I conducted intimate virtual photoshoots for those looking to feel seen, valued and treated to a unique photography experience, either in the comfort of their own home or dream photography location.

How is your business different from others in your industry? 

I shoot images exclusively on my iPhone and work with clients virtually to capture digital imagery for their personal brands. In my membership program, where I teach women to love, heal, and trust themselves through the art of self-portrait photography, I have a strict “no selfies allowed” policy. Instead we see ourselves as we truly are, through the back camera lens.

Tell us about your biggest success so far. 

We just celebrated the first-year anniversary of the Self Portrait Studio. What started as a small, self-paced course called “Confidence on Camera” has grown into a movement and membership called the “Self-Portrait Studio.” When I sat alone in my bedroom taking those initial self portraits years ago, I had no idea my personal experience would develop into something worth sharing with others. I could not have predicted how it would transform the self perception and self love of so many women. I have found so much joy in watching the studio find its groove over the past 12 months, made stronger and more abundant by each of the 100 women who have passed through its (virtual) doors.

What is your top challenge and how have you addressed it?

I have worked with a freelance marketing and PR agency to help craft The Goldenbrand and my personal brand, Lisa Haukom. Scaling a business is tricky for a photographer as there are only so many shoots we can schedule in a week. I am able to help more women with their digital image needs through the “Self Portrait Studio” and by offering consulting to those that don’t need photos, but rather, creative direction and strategy. Building awareness of the studio has also been a challenge since everything I do is virtual, from the photo shoots to the “Self-Portrait” membership.

Have you experienced any significant personal situations that have affected your business decisions?

I had just closed down my clothing line and moved from Los Angeles – where I lived for over 20 years – to a very rural, remote property in coastal Oregon. No friends, no family, no roots, no plan. I had also just turned 47 and the question of “What’s next?” was keeping me up at night. Do I do what the women in my family have always done at this age: shop, lunch and bump cocktail hour up earlier and earlier? Do I accept the narrative that I am past the point of making significant contributions in the world – that my midlife voice is not worth listening to?

I didn’t know it at the time but “what’s next” turned out to be the discovery of my life. Literally my life, myself — my purpose. I was just playing, following my curiosity, finally getting to know the woman I see ever-evolving and changing in the mirror, faster than I can possibly keep up. I always assumed there would be plenty of time to get to know her, or that one day I would wake up a self-actualized, strong woman who knows who she is and what she wants from life. That was the moment I realized it wasn’t going to happen on its own, and it was time to start really seeing myself.

It started out a little lonely – just me, in my bedroom, with a tripod and a camera. At first I didn’t tell my family what I was doing. I felt so ashamed and fearful of being judged by them, by you, but mostly by myself. Sitting with myself in this way, I felt so exposed and vulnerable. I wasn’t taking these pictures for anyone else – they were for myself. As I continued though, I felt less lonely, and I was getting used to seeing myself through the lens. I also liked what I saw. I saw me. Not the version for everyone else – daughter, wife, mother, sister, friend – just me. Just Lisa.

What is your biggest tip for other startup entrepreneurs? 

My best advice would be to ask for what you want, not just what you think is possible. I wasted so much time being quiet in the beginning. Many of the disappointments I’ve experienced in the past happened because I was too nervous, too shy and too insecure to ask for what I really needed. Back then, ⁣I took fewer risks because I trusted myself less.⁣

How do you find inspiration on your darkest days?

Staying inspired has never really been an issue for me. My problem is having too many ideas and a desire to experience them all at once. It also helps that I’m finally, after many careers, doing what I love. Often working weekends and late into the night to feed all of my passions: writing, photography, food, and interior design. It feels like there aren’t enough hours in the day to experience everything.

I cannot underestimate the importance of finding novel stimuli and experiencing new environments, ideas and people. Especially people, who are one of my favorite sources of inspiration. I’ll often dive into a biography or road trip to a nearby town, taking in a pretty walk around the city. I love great design, and if you look around, it’s everywhere. From a funky old sign to flea markets —beauty can be found in the most obscure objects. When I feel burnout on the way, I know it’s time to expand my immediate world and get inspired elsewhere. It works every time.

What is your go to song to get motivated on tough days? 

Anything on my Spotify Studio Playlists. I’m really into these tunes right now. 

Who is your most important role model?

I have so many! Women who are 30-to-50 years old and in their second-life are inspiring to me. I adore listening to the podcast Second Life by Hillary Kerr. All of her guests fit this profile, and hearing their stories is always so expansive – it shows me what is possible for my business and brand. ◼

Instagram: @The_Goldenbrand_Co
Twitter: @TheGoldenbrand
LinkedIn: @LisaHaukom

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Burnout Led Her to Follow Her Dream of Being an Artist https://thestoryexchange.org/allison-belolan-artist/ Tue, 04 Oct 2022 09:09:46 +0000 https://thestoryexchange.org/?p=61993 Former teacher Allison Belolan is a New York-based artist making mixed-media landscapes.

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Allison Belolan artist
Artist Allison Belolan (Credit: courtesy of Allison Belolan)

In 2019, frazzled teacher-and-mom Allison Belolan dedicated herself to working on her art full time. She quickly found that producing her abstract mixed-media landscapes was fulfilling and began to show her work in exhibitions. A few years in, her work is now featured in a number of shows in the greater New York area and is also available through her online shop. The Mamaroneck, New York-based artist tries to concentrate her work time to when her children are at school and always makes time for movement and exercise to keep those creative conduits flowing. 

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

You spent many years in art education, but tell us about starting up as a professional artist

I began making my own artwork again a few summers ago, after arm and wrist surgery. While I was recovering, I realized that my decade-long job as an art teacher in New York public schools and parenting two elementary school-aged children had left me completely burnt out. I needed to change something. So I decided to leave teaching and focus on making, showing and selling my own art. Now I am pursuing a career that I am passionate about, but also one that fills me up. 

How is your business different from others in your industry? 

My mixed-media abstract landscapes evoke strong emotional responses and appeal to a wide range of people. I make my artwork accessible and affordable by creating works in a variety of sizes and offering prints.

Tell us about your biggest success so far. 

I am very excited to be having my first solo exhibition this fall at the Heart Art Creations Gallery in Larchmont, New York (outside of New York City). I also have a few other shows coming up this October in Connecticut and November in Brooklyn that I’m really excited about. 

What is your top challenge and how have you addressed it?

Maintaining a healthy work/life balance. I tend to give whatever I am doing my all, even if it doesn’t deserve my all. Which leads to burnout. I have learned to set boundaries and routines, and stick to them. For example, a majority of my creative time is done during the week while the kids are at school, so that the weekends can be for family and relaxing. I also make sure to take time for movement each day. Moving and exercising helps me feel strong and healthy, but it can easily be ignored. I schedule in three walk/movement breaks each day. Two times a week I go for longer walks, but this is something I still struggle with sticking to! Even though I know I am happier, calmer, more creative, and more productive when I take the time to exercise, there is still a part of me that often feels like any time spent not working is wasted time.

Have you experienced any significant personal situations that have affected your business decisions?

Having two elementary school-aged children can be challenging in creating balance between work, self-care and family.

What is your biggest tip for other startup entrepreneurs? 

To remember that your voice deserves to be heard.

How do you find inspiration on your darkest days?

Being out in nature, or going for a walk, is my go-to for when I am feeling uninspired. Seeing art at a museum or a gallery is also a great pick-me-up.

Who is your most important role model?

It’s hard to pick just one! Growing up, my parents always encouraged my creativity and interest in art, which I am extremely grateful for. I was able to go to a fine art college and have been in a creative career since then. As I got older I found role models in the owner of the jewelry design company where I had my first job out of college, Traci Maceroni. She showed me what a strong, capable and confident woman could do with something she was passionate about. Most recently, my business coach, Terri Frohman, was an important role model in that she showed me that I can find my way in the art world the way I want to, that I can make my own path and not have to follow what other people consider the way to do it. ◼

Instagram: @AllisonBelolanArt
Facebook: @AllisonBelolanArt

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